Along my 11 years in advertising companies, I’ve reached an expertise in all kinds of media, working close with planning and creative teams to develop integrated campaigns for the best results in different categories, such as E-commerce, Travel, Technologic, Sports, Automotive, Alcoholic Beverages, Retail and Petrol.

I started my career in the JWT Media team, working for the main client of the agency: Ford. In the beginning, I developed my skills in offline media but soon I started to manage digital to have the complete journey connected and integrated for the client.

During the next 4 years I worked for Ford and successfully launched products such as the New Ford Focus, Ecosport, Fiesta and others. At this point I had the opportunity at JWT to establish my knowledge in a Global account, working directly with Media Com UK office as responsible for Shell account in Brazil and others clients.

After 3 years I accepted the challenge to work at Wieden+Kennedy Brazil, where it started an operation that lasted 2 years aiming Nike’s World Cup campaign in Brazil. We developed an innovative and impactful campaign that interacted with the consumers in real time, personalizing conversation to the audience through media in the Social, especially in mobile.

Nowadays, I’m challenged to look for new opportunities for my current clients in a scenario where media is the key door to creative business solution and work with partners that can bring technologies to tell the best stories and impact consumers.