Gordon Xie is Deputy General Manager of Marketing Department under Online Media Group (OMG) of Tencent. He is in charge of marketing and brand management of OMG’s online media business towards users, advertisers and the industry.

Before joining Tencent, he was leading marketing or business departments of several industry leaders, including Coca-Cola, Samsung and Blizzard Entertainment. As early as in 2005 when he worked at Coca-Cola, he led the very first digital interactive marketing campaign of FMCG industry. After that, he pioneered a series of innovative marketing practices and successfully grew the brand and business. He also led a business department for 4 years in his 16 years’ journey in Coca-Cola, and successfully turned around a struggling business in both revenue and profit via marketing innovations and product innovations.

He graduated as a Bachelor of Science from College of Economics and Management, Shanghai Jiao Tong University and received his EMBA degree from China Europe International Business School (CEIBS).