Flavia is the Head of Marketing for Waze Ads in Brazil. She has a master degree in Business from COPPEAD (UFRJ) and attened executive education programs at Wharton, Columbia and ESSEC Business Schools. She has been working with digital advertisement for the past 12 years, 8 of them at Google, where she led B2B marketing initiatives that positioned AdWords, YouTube and Mobile ad products in the Brazilian industry.