Esther is a Director at Analytic Partners based in London where she heads a team of marketing analysts. She has over 10 years of experience in the data and analytics industry and a demonstrated history of working with clients to identify and improve business KPIs by leveraging Marketing Mix Modelling, Commercial Analytics, Data Analytics and ROI Optimisation. Throughout her career at FMCG brands such as CPW and Nomad Foods as well as the analytics provider Ebiquity, she has become a specialist in the measurement of consumer response to promotions, pricing and marketing communications in the FMCG category.