15+ years experience steeped in digital marketing as well as DM and CRM.

Nowadays Consumer Digital Manager at Coca-Cola Iberia developing digital & mobile strategies for all The CocaCola Company portfolio (Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Burn, Powerade, Aquabona, Aquarious, Sprite, Nestea, MinuteMaid, etc..) for Spain & Portugal markets.

Chairman of the Board from the Spanish chapter of the Mobile Marketing Association.

Before, Chief Marketing Officer at QDQ Media, spanish top company on local advertising over the Internet, and the leader in digital presence & development for SMB. Previously Director of Relationship Marketing for Digital Development at Unidad Editorial, nº1 media company in Spain.

Experience managing & developing marketing strategies from agencies for international companies like TOYOTA, General Electric, BP, Nestle, DIAGEO and in the client side for SEUR (leading spanish express delivery company) as Relationship Marketing Manager. +7 years of teaching experience at the MBA level with published articles and speaker in marketing events.