As Chief Digital and Operating Officer at PHD USA, Craig maintains a dual role with oversight of the agency overall as well as serving as the champion of thought leadership and innovation focused on the agency’s output.

Craig came to PHD after 6+ years at sister agencies OMD and Omnicom Media Group where, most recently he served as Chief of Acquisitions, North America, leading strategic and corporate development for Omnicom Media Group, with a particular focus on emerging areas of digital channels including search marketing, mobile, social media and content development. In addition, Craig was the overall owner of the client relationship for the McDonald’s US business at OMD.

Before taking on the Acquisitions role, Craig served as Midwest Regional Director at OMD and was responsible for the strategic direction and regional oversight of OMD’s Chicago operations.

Craig joined OMD in 2006 as Digital Director and was promoted to the role of overall Group Account Director on the McDonald’s business in 2008. In this role, Craig lead the development and execution of the overall strategic approach and implementation of the national media plan, with a special focus on digital and emerging media strategy, all of which generated strong brand results, a record increase in sales and numerous industry awards.

Prior to OMD, Craig has held positions within interactive marketing since its inception in the mid 1990’s, playing key Account, Media and Strategy roles at Modem Media, Digitas, and Arc Worldwide leading digital marketing strategy and program development for such clients as Intel, Michelin, HP, the U.S. Army and Allstate. Craig also spent two years on the client side working inside Washington Mutual’s ecommerce group as a product manager, leading development of applications to acquire and securitize mortgage backed loans.

A frequent speaker and recognized thought leader in the emerging and digital marketing landscape, Craig is regularly quoted in such publications as The New York Times, The Wall Street Journal, Advertising Age and Adweek.

Craig is a graduate of the University of Vermont, recently relocated to the NY area and is thoroughly enjoying eating his way through his new neighborhood in Brooklyn with his wife Nikki and sons Jake and Sam.