Cameron Worth is the founder of London-based IoT agency SharpEnd (www.sharpendagency.com) whose clients include Absolut Vodka, Unilever, Beiersdorf and Pernod Ricard. With previous roles including Engine Group and EVRYTHNG Cameron has been heavily involved in building some of the UK's most exciting tech businesses but has also benefited from working agency-side to help support their clients in understanding and embracing new technology opportunities. Cameron founded SharpEnd to combine these two experience-sets to provide brands with an effective partner as they explore and embrace the Internet of Things to create genuine connections with consumers.