Haekal is a seasoned marketing leader with a distinguished track record spanning over 15 years, driving major brands to notable success across the Asia Pacific region. He is currently heading Marketing Strategy, Integrated Marketing Communications, Transport, and B2B at Grab Indonesia since September 2023. Prior to this role, Haekal honed his marketing expertise as the Head of Brand Marketing at Traveloka. His marketing prowess was further solidified through a 6-year tenure at Philip Morris International, where he led a broad product portfolio for South Asia & Southeast Asia, including Marlboro and IQOS. His foundational experience in brand management was nurtured at Unilever, contributing significantly to the expansion of renowned household brands including Royco, Rexona, Rinso, and Molto, among others. Haekal’s strategic foresight and exceptional leadership in marketing and brand management across various markets and industries have cemented his status as a preeminent professional in the field of marketing.