Currently the Chief Creative Officer of Lowe Lintas, one of India’s top advertising agencies. He has spent close to 20 years in advertising. After spending his first couple of years with some creative hot shops like Multiprint Advertising, By Design he then moved on to TBWA.  He handled brands like BPL Mobile, CNBC India, Foster’s beer, Indian Oil Corporation.

Created the launch campaign for BPL Mobile in Mumbai. 

Then  moved  to CNBC India to set up The Cell, an in-house advertising cell for the group.

In 2003 he moved to Lowe Lintas.  He has handled brands like Idea Cellular, Surf Excel,  Kissan,  Axis Bank,  Tanishq and Fastrack.

In 2005 he worked on the iconic launch of ‘Dirt is Good’ for the detergent brand Surf Excel in India. The work for the same got huge accolades in the Indian advertising award shows.

Most recently he worked on the Idea Cellular ‘Ullu Banaoing’ and `IIN’ campaigns which featured amongst the top 10 campaigns in India.

Media has, extensively covered a campaign he was involved in for Tanishq, across the world. Wall Street Journal, huffington post, adweek and many reputed publications wrote about the taboo busting remarriage ad for the brand.