Andy is GM of the Performance Marketing Labs which focuses on driving next gen marketing opportunities that enhance brand recognition and commercial acceleration.  Andy and his team have led this new venture by emphasizing emerging channels and platforms.  Among the areas of focus the group drives are strategy, lead gen, channel disruption, insights and analytics, content, social media and customer engagement.

Prior to GE, Andy worked at Kraft Foods as Director, Digital Services, leading a COE for all Digital activity.  In this role, he led efforts to create scalable best practices by providing thought leadership in the management and development of a wide range of on-line marketing principles, a pipeline of emerging media opportunities, and driving digital accountability for Kraft brands. 

Before joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris, and Lintas.

He is a frequent industry speaker and has received many honors including AdAge Digital Marketers of The Year, B2B Magazine’s Marketers of the Year and the iMedia 25: Internet Marketing Leaders and Innovators.

Andy graduated from Indiana University and currently lives in NY with his wife and 2 children.