Welcome to the MMA's Resource Center! Below, you will be able to find Required Reading and Supplemental Materials which will help you learn about, or brush up on, basic principles of mobile marketing -- as well as industry regulations, privacy standards, consumer best practices, Global Code of Conduct and other guidelines. This Resource Center will be constantly updated with the latest materials, so be sure that you check in regularly to stay up-to-date on new guidelines and standards. |
Why Is It Important to Study These Materials Before Taking Your Certification Exam? | |
The Tier 1 Certification Exam was designed using the latest versions of the materials below. After you've studied all of the "Required Reading" you may proceed to take the Certification Exam. You will have 1 hour to complete this exam during your first attempt. You may not pause the test, so please plan your time accordingly. If you exit without completing the exam, your results will not be recorded. If you fail to complete or pass the exam in your first attempt, and you wish to retake the exam, an additional $50 charge will be applied. Minimum Passing Score = 88%. Only after successfully passing the exam will you be considered a MMA Certified Mobile Marketer, Tier 1. |
Required Reading
Code of Conduct for Mobile Marketing Consumer privacy standards when marketing to the mobile phone. | A collection of use cases that demonstrate the functionality and possibilities of mobile search. | ||||||
Consumer Best Practices Standards A compilation of accepted industry practices, wireless carrier policies and regulatory guidance. | Mobile Marketing Sweepstakes & Promotions Guide A descriptive guide to extending sweepstakes and promotions to the mobile channel. | ||||||
Global mobile advertising formats and best practices for display and messaging. | Off Portal - An Introduction to the Market Opportunity An educational white paper on how the off-portal channel works. | ||||||
Mobile Measurement Ad Currency Definitions A set of definitions for the measurement of mobile media advertising currency. | Understanding Mobile Marketing: Technology & Reach An educational white paper on creating and executing a mobile campaign. | ||||||
An educational white paper on the opportunities for mobile advertising. | Mobile Marketing Industry Glossary A common set of terms and definitions applicable to mobile advertising and marketing. | ||||||
An introduction to mobile banking across five primary mobile channels with advantages and disadvantages of each. | Web Marketing All-in-One Desk Reference For Dummies Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. | ||||||
An educational white paper on the opportunities in mobile search. | The Mobile Giving Foundation brings the power and reach of mobile phones to nonprofit organizations as a new fundraising and donor interaction mechanism. | ||||||
An informational guide to short code based marketing campaigns. | Common short codes ( CSCs ) are short strings of numbers that are used to address wireless messages and are administered by a single CSC Administrator (CSCA). | ||||||
Introduction to Mobile Coupons An introduction to launch and process mobile couponing campaigns efficiently. | How to budget and time mobile marketing campaigns By Michael Becker Article on how to cost out a mobile marketing program and overview on how long it is going to take from start to finish and launch. | ||||||
TRAI ensures that the interests of consumers are protected, and nurtures conditions for growth of telecommunications, broadcasting and cable services in a manner and at a pace which will enable India to play a leading role in the emerging global information society. |
|
Supplemental Materials
The Mobile Marketing Association's website hosts extensive content on mobile marketing and its associated technologies:
International Journal of Mobile Marketing
Questions?
Please contact us at [email protected] with any questions regarding this program.