MMA members profit from the most successful Research Partnership program of any industry association in the world. Thanks to the leadership of major research firms, not-for-profit associations, trade journals, and universities, MMA will conduct over 50 separate original studies in 20 different countries around the world in 2010 alone. Each partner listed below provides MMA with its own unique contribution of thought leadership, market data, or other research services. MMA gratefully acknowledges their vision and generosity. |
MMA Research Partner Participation and Benefits ..................................................................................................................................................................................
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Research Partner Directory .................................................................................................................................................................................. |
The Advertising Database® supports MMA Research's Market Size and Development initiative in the US. It is comprised of the top 10,000 nationally-advertised brands in the US. Our new web-based system, AdData Express®, enables subscribers in traditional and non-traditional media, sports, branded entertainment, event marketing, talent agencies, public relations firms, and related environments to simplify prospecting by reaching brand-level decision-makers quickly, accurately, intuitively, and inexpensively. For more information, please visit www.addataexpress.com. |
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Kinesis Survey Technologies |
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Lightspeed Research Lightspeed Research supports MMA's Monthly Mobile Consumer Briefings for the UK, France, and Germany. Lightspeed Research was launched in May 2000 by Kantar, one of the world’s largest research, insight and consultancy networks and part of WPP. Through our online global panels and products, we deliver valuable market insights to help businesses make informed decisions. We actively manage our panels in North America, Europe, and Asia Pacific to provide responsive and engaged survey participants. Lightspeed Research provides customers with ad-hoc and continuous online research services as well as access to a weekly global online Omnibus. For more information, contact us directly on [email protected] or visit our website at www.lightspeedresearch.com |
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MMA's first Research Partner, Luth Research has supported MMA's Monthly US Mobile Consumer Briefings since 2009. Luth Research has been an industry leader since 1977 and continues to make ground-breaking advancements in next generation consumer intelligence. Powered by its proprietary international research panel, Luth creates the innovative technology and research methods required for 21st century businesses to thrive. From tracking emerging consumer trends and the impact of trust, to advertising effectiveness across media platforms, Luth Research blends its research expertise with proprietary data collection resources to offer approaches not currently accessible in the marketplace. Luth Research is a certified Women’s Business Enterprise (WBE) and adheres to industry regulations as established by AMA, MRA, ESOMAR, CASRO and ARF. For more information call 619.234.5884 begin_of_the_skype_highlighting 619.234.5884 end_of_the_skype_highlighting 619.234.5884 begin_of_the_skype_highlighting 619.234.5884 end_of_the_skype_highlighting or visit www.luthresearch.com. |
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