Tapad Appoints Lluvia Hernandez, Technical Analyst, Business Analytics
November 10, 2015
NEW YORK, November 9, 2015 (PR Newswire) — Tapad, the leader in cross-device marketing technology, today announced the appointment of Lluvia Hernandez as Technical Analyst, Business Analytics. She will be based in Tapad’s New York headquarters reporting to Amanda Kaufmann, Sr. Director, Business Analytics.
Working closely with Tapad’s data science and analytics teams, Hernandez will mine advance data insights to increase actionable execution for Tapad media and technology-licensing clients. She will support the development of standardized cross-device industry benchmarks and provide deeper analysis on Tapad product offerings.
Hernandez joins Tapad with more than eight years of experience in data and business analysis, most recently with the New York City Mayor’s Office. Previous to that she held positions as the General Director of Public Opinion for The Executive Office of the President of Mexico and as a Senior Analyst for The United Nations.
Hernandez has a wide variety of analytics experience, from comparative studies and longitudinal surveys for media consumption, to analyzing terabytes of data for improved public transportation. She holds a M.S. Urban Informatics from NYU Polytechnic and a B.A. Political Science from Instituto Tecnológico Autónomo de México.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”