Procter & Gamble Join Mobile Marketing Association Board of Directors Jean Berberich to Represent P&G and Help Steer Leading Global AssociationMountain View, CA, May 27, 2003—The Mobile Marketing Association (MMA), a leading global industry trade group for the development of wireless marketing and m-commerce technologies, today announces the election of Jean Berberich, Systems Manager for The Procter & Gamble Company (NYSE: PG), to its board of directors. Berberich is an advocate of mobile marketing within Procter & Gamble and has overseen many of its mobile marketing campaigns around the world. Mobile marketing is an additional medium where consumers can “choose” how they want to receive/interact with advertisements. As a brand develops a relationship, Berberich explained, consumers will get “only the offers they want, when they want them, and through a medium they have with them all the time.” Promoting Industry Growth A global organization, the MMA promotes the global growth of the mobile marketing industry, share intelligence across the regions and protect consumer privacy. Growth in the use of text messaging throughout Europe, Asia, and the Americas has created a new medium for brands to communicate with and provide value to their customers. “Brands will make some of the biggest gains in mobile marketing this year,” said Jim Manis, MMA Chair and vice president of m-Qube. “I am thrilled to have one of the largest and most progressive brands join the MMA. As an industry, we will all benefit from Jean’s experience and advice.” # # # About the MMA The Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The Association is committed to fueling the advancement of mobile marketing business opportunities across all appropriate industry sectors through ongoing research and the development of standards and guidelines that foster the introduction of sponsor and marketing-supported content and M commerce experiences that enhance consumers lives. More information is available at www.mmaglobal.com.