MPG Joins Mobile Marketing Association Board of DirectorsRobert Griffin to Represent MPG Media Contacts and Help Steer Leading Global AssociationMountain View, CA, April 28, 2003-The Mobile Marketing Association (MMA), a leading global industry trade group for the development of wireless marketing and m-commerce technologies, today announces the election of Robert Griffin, account director for MPG Media Contacts, to its board of directors. Griffin has been in mobile marketing planning and campaign design for several years and is a strong agency advocate for the medium within the advertising industry. "Advertisers always want to offer clients new ways to effectively communicate a brand message to a defined audience," said Griffin. Marketing on mobile devices is a very personal and effective form of communication that can augment a traditional media buy." Griffin will help the MMA promote the medium to brands and advertisers and will play a key role in identifying and removing inhibitors to effective mobile marketing both in North America and globally. "Mobile marketing is a global phenomenon. As it continues to gain broad acceptance among industry players and consumers, the MMA will make sure that consumers continue to gain the most from this media's evolution," Griffin added. Promoting Industry Growth A global organization, the MMA promotes the global growth of the mobile marketing industry, share intelligence across the regions and protect consumer privacy. Growth in the use of text messaging throughout Europe, Asia, and the Americas has created a new medium for brands to communicate with and provide value to their customers. "Agencies are crucial to the success of this industry," said Jim Manis, MMA chair and vice president of m-Qube. "We look forward to working with Rob and are excited to have his experience and energy on our board." # # #About the MMAThe Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The Association is committed to fueling the advancement of mobile marketing business opportunities across all appropriate industry sectors through ongoing research and the development of standards and guidelines that foster the introduction of sponsor and marketing-supported content and M commerce experiences that enhance consumers lives. More information is available at ../../../.About MPGMPG (Media Planning Group) is the global media network of Havas, the world's sixth largest communications holding group. MPG provides media planning, buying, strategic consulting and interactive services for a wide range of blue-chip clients. MPG has 11 offices throughout the U.S. with more than 400 members working in a range of media disciplines. MPG is a top 10 media player in North America and market leader in major European markets and Latin America. MPG USA units include, MPG Arnold, MPG Direct, MPG Diversity and MPG Media Contacts. MPG USA headquarters are located at 195 Broadway, NY, NY 10007. To learn more about MPG USA and our global operations, please visit our website at http://www.mpg.com/.