SmartReply, Inc. and mSnap, Inc. Combine to Create the Largest SMS Advertising Network in the United States

IRVINE, CA – March 23, 2009 – SmartReply, North America’s leader in mobile marketing for top retail brands, today announced the acquisition of mSnap, the largest SMS mobile advertising network in the United States. SmartReply now controls the most powerful SMS advertising platform for brand retailers and marketers today, unmatched in reach and scalability.

SmartReply has focused on delivering mobile and voice messaging solutions for loyalty, credit, and promotional marketing; its clients include over half of the top 100 retail brands in the US and Canada since 2001. Founded in 2006, mSnap has created the largest SMS ad network with over 1,150 radio, print, and cable broadcast media partners, and the ability of reaching over 200 million mobile users per week.

“We’re now able to bring to advertisers an immediately scalable mobile advertising network with the best technical platform, reinforced by industry expertise and an incredible team. We’re delivering solutions that are engaging, while empowering consumers to obtain the most relevant information onto their mobile phones,” said Eric Holmen, president of SmartReply. “We believe it’s our mission to make the mobile phone valuable for consumers and advertisers.”

The most powerful aspect of this combination – SmartReply’s technology and mSnap’s expansive network - is the ability to launch a mobile advertising program that delivers immediacy and responsiveness, and reaches millions. Until now, no company has been able to deliver on this scale; combined, they outperform other advertising mediums.

mSnap’s platform is used by over 1,150 radio stations, newspapers, and cable television stations around the country to enable an interactive dialogue through SMS, with over 200 million of their listeners, readers, and viewers. In 2008, mSnap’s network traffic grew over 1500%, and with the combined resources of SmartReply, is expected to significantly propel the growth of the mobile channel.

SmartReply’s acquisition of mSnap brings quantifiable media to a new level of scale. Media buyers can now track the results of their traditional media spends with the pinpoint accuracy of mobile marketing. “SmartReply’s impressive roster of forward thinking advertisers, paired with mSnap’s considerable network is a very exciting combination. Our media partners will reap the benefits of having a more interactive and engaging relationship with their audience, while creating a new source of ad revenue. It’s a great formula,” said mSnap CEO, Tim Favia.

Dan Singer, Vice President Database Marketing of Stage Stores and a SmartReply client agrees. “We see mobile advertising as part of the future of connecting our brand with consumers. The ability to deliver impactful mobile strategies goes beyond what other marketing firms or ad networks can provide.”

At a time when the dominating media channels are becoming fragmented, SmartReply’s acquisition signifies the growing maturity of the mobile space. By making mobile the most valued communication tool for enabling conversations between advertisers, broadcasters, and consumers, the company has effectively written the next chapter in mobile marketing’s playbook, transforming the way in which brand marketers and retailers connect – interactively, and via mobile - with consumers everywhere.

According to Scott Peters, Managing Director of The Jordan Edmiston Group, Inc., the media investment banking firm that represented mSnap in the transaction, “this deal illustrates the coming of age for mobile marketing. We believe this acquisition is indicative that mobile has reached scalability metrics important to the leading advertisers in America.”

SmartReply is hosting a webinar for advertisers and broadcast partners in the coming week. More information can be found at www.smartreply.com. For media enquiries, please contact Vanessa Horwell on 305.749.5342 x 232 or [email protected].

About SmartReply
SmartReply is North America’s largest provider of mobile marketing services for top retail brands, and controls the nation’s largest SMS mobile advertising network with over 1,150 radio, print, and cable television station partners, and the ability of reaching 200+ million mobile users per week. Founded in 2001, SmartReply delivers mobile solutions while empowering consumers to obtain the most relevant information onto their mobile phones. SmartReply clients benefit from having interactive relationships with their audiences, to create more engaging end-user experiences, increased revenues, lower marketing costs and strengthen brand affinity. Visit www.smartreply.com or call (800)-785-6769 for more information.