Marketing Via The Mobile Channel Gains Worldwide Momentum

Mobile Marketing Association Global Membership Grows over 70%

BELLEVUE, WA, November 17, 2005 — The Mobile Marketing Association (MMA) (www.mmaglobal.com), a non-profit consortium focused on the advancements of the mobile marketing channel, today announced membership in the global association has grown over 70% in the last three months. With more than 200 member companies world-wide, the MMA further reinforces its leadership in leading the creation of a professional and sustainable mobile marketing industry.

The Mobile Marketing Association also announces the establishment of MMA country representation in Spain, led by Sixto Arias, CEO, Mobchanics and Austria, led by Roland Tauchner, Managing Director, DIMOCO - Direct Mobile Communications GmbH. Combined, Spain and Austria add an additional 27 members to the global association.

“The rapid growth of the MMA is indicative of the value that the mobile marketing channel provides carriers, content providers, brands and others that wish to reach a mass audience,” said Laura Marriott, executive director for the MMA. “As the association continues to grow, we are able to expand our initiatives to further define and build best practices within the global mobile marketing industry. The MMA is working together with our members who are all witnessing a significant adoption of the mobile channel for direct interaction between consumers and content publishers."

Recent MMA Global member additions include: 12snap (US), Inc., 3cInteractive, Aerodeon Turkey, America Online, Inc., Blue Frog Mobile, Cascada Mobile Corp., Dynetic Mobile Solutions, LLC, Emexus Group, Flycell, Flytxt USA, Fox Mobile Entertainment, g8wave, GoldPocket Wireless, Inc., Ki-Bi Mobile Technologies, Kikucall, Lagardere Active North America, LogicaCMG, MediaContacts, Mobile ESPN Publishing, MobileLime, Motricity, MX Telecom, Neven Vision, POP Solutions, LLC, Promo Interactive, Push Five, RMG Connect Worldwide, Reuters, Soapbox Mobile, Teleractive, Inc., Telephia, Inc., Teligence Communications Inc., The NPD Group, Turkcell İletişim Hizmetleri A.Ş., U.S. Cellular Corp., V-ENABLE, Vibes Media, Vidiator Technology (US) Inc. and WhitePages.com, Inc.

New MMA member additions in Spain include: Asociación Española de Comunicaciones Móviles (Aecomo), Arena Mobile, Buongiorno MyAlert, Grupo Consultores, Grupo iTouch Movilisto, Mobchanics, Mobile Dreams Factory, MoviDream, One2One Mobile Marketing, Telefónica Publicidad e Información (TPI), Universal McCann Interactive and Xperience Consulting.

New MMA member additions in Austria include: atms Telefon-und Marketing Services GmbH, Best Project, Creative Media Multimedia und Informations GmbH, Diamond Dogs Webconsulting GmbH, DIMOCO - Direct Mobile Communications GmbH, LOVO Lifestyle Service GmbH, Materna Information & Communications GmbH, mobileGate Telekommunikationsservice GmbH, MobileMarketing.at, mobilkom austria AG & Co KG, Nokia Austria GmbH, ONE GmbH, Styria Medien AG, T-Mobile Austria, and USECON – The Usability Consultants GmbH.

Recent member additions in France include: Apocope, emw:, GFK, Jap’Press and MEDIATOP.

Two new recent member additions in the UK are mkodo and Sponge.

For information on membership, please see www.mmaglobal.com

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel. The Mobile Marketing Association’s global headquarters are located in the United States. For more information, please visit www.mmaglobal.com

For more information:
Laura Marriott
Executive Director, Mobile Marketing Association
[email protected], +1.303.881.9153