Jim Manis of m-Qube to Chair Mobile Marketing AssociationManis will lead the global organization during 2003Mountain View, CA, February 17, 2003--The Mobile Marketing Association (MMA), a leading global industry trade group for the development of wireless marketing and m-commerce technologies, today announces the election of Jim Manis as its new chairman. He replaces Perry Allison, former vice president of SkyGo, as the new chair. Allison served the MMA with distinction for two years in numerous positions. Manis has 20 years experience developing international markets for technology-based companies, most recently in the wireless space. Before joining wireless promotion and advertising technology company, M-Qube, Manis held senior positions at OpenWave Systems, @mobile.com, Software.com and Westbridge International (CEO). His work with the Universal Wireless Communications Consortium helped develop policy and strategy for third-generation (3G) wireless technology implementation in N. America, Europe and Asia. He is actively involved with the SMS Forum and serves as a member of the CTIA's Messaging Task Force where is engaged in tracking and shaping consumer privacy protection in the industry and Congress. Prior to his work in technology, he held senior positions with the U.S. government shaping policy on education, trade and technology. A global organization, the MMA promotes the global growth of the mobile marketing industry, share intelligence across the regions and protect consumer privacy. Growth in the use of text messaging throughout Europe, Asia, and the Americas has created a new medium for brands to communicate with and provide value to their customers. "Brands stand to make huge gains in the next few years with mobile marketing," said Manis. ""Consumer acceptance of targeted messaging provides companies with a tremendous opportunity to build a personal relationship with their customers. " Manis said the MMA agenda for 2003 will continue to focus on bringing brands, agencies, and carriers together to add value to mobile marketing, protecting consumer privacy, reinforcing an industry code of conduct that protects the rights of subscribers, advocating industry standards on accessing value added messaging and strengthening the MMA global chapters. # # #About the MMAThe Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The Association is committed to fueling the advancement of mobile marketing business opportunities across all appropriate industry sectors through ongoing research and the development of standards and guidelines that foster the introduction of sponsor and marketing-supported content and M commerce experiences that enhance consumers lives. More information is available at www.mmaglobal.com.About peter c. fuller WORLDWIDE peter c. fuller WORLDWIDE is a Silicon Valley-based integrated public relations and marketing firm specializing in product and company launches, non-profit industry association PR and event management. More information can be found at: http://www.petercfuller.com/.