EMARKETER AND THE MOBILE MARKETING ASSOCIATION PARTNER TO SERVER MOBILE MARKETERSMTN. VIEW, CA, October 21, 2002 - Mobile Marketing Association (MMA) and eMarketer, the world's leading provider of e-business statistics, today announced a co-marketing agreement to provide MMA members access to top e-business research. Under the agreement, eMarketer offers MMA members 10% off any of its comprehensive series of market and industry research reports. "MMA is considered the global authority on wireless marketing and we are very pleased to partner with it in this fashion and to give its members a competitive edge through the research we provide," said Geoff Ramsey, CEO and co-founder of eMarketer. The arrangement coincides with the release of the much-anticipated report on North American wireless marketing. Titled North American Wireless Market: On the Road to 3G, the report provides a comprehensive overview of the Canadian and US wireless markets. Aggregating data from leading research firms, government and non-profit agencies, the North American Wireless Report provides detailed analysis of a sector that manages to grow and innovate, even as it continues to suffer one of the most prolonged economic downturns in its history. As the North American mobile voice market approaches its saturation point with 149 million US subscribers by year-end 2002, the report points to new mobile data and Internet services likely to be important revenue streams for North American operators. Topics include leading operators, emerging technologies, user demographics and an analysis of key trends. Packed with 170 charts and 160 pages, the report is a must-have for any company in the wireless industry. "We are very excited to be partnering with eMarketer," said Perry Allison, MMA chair. "The organization is known for its unique approach of aggregating and analyzing e-business research data, to provide executives with a broad, unbiased perspective on e-business trends, including the global wireless market. This is a perfect match and terrific new benefit to our member base." The deal also allows the MMA to use eMarketer news content in the MMA's soon-to-be-released newsletter on wireless marketing. # # # About the MMAThe Mobile Marketing Association is the premier global association that strives to stimulate the growth of mobile marketing M commerce and supporting technologies. MMA members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The Association is committed to fueling the advancement of mobile marketing business opportunities across all appropriate industry sectors through ongoing research and the development of standards and guidelines that foster the introduction of sponsor and marketing-supported content and M commerce experiences that enhance consumers' lives. More information is available at ../../../press/www.mmaglobal.com.About eMarketereMarketer is a research firm which aggregates statistics and trend data about the internet, e-business and emerging technologies from over 1,200 sources worldwide. The company's research and analyst teams filter and organize this information, and provide concise analysis around it, to help executives make better, faster business decisions. eMarketer offers the most comprehensive database of e-business statistics, as well as focused reports on a wide variety of topics. More information is available at ../../../press/www.emarketer.com. About peter c. fuller WORLDWIDE peter c. fuller WORLDWIDE is a Silicon Valley-based integrated public relations and marketing firm specializing in product and company launches, non-profit industry association PR and event management. More information can be found at: ../../../press/www.petercfuller.com.