comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in India | Mobile Marketing Association
August 29, 2017
Submitted by comScore

comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

To read more, click here.