AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, is now connected to Shopee and Lazada’s respective affiliate programs, enhancing AnyTag’s capabilities to run performance, conversion and now performance-based influencer marketing campaigns.

Marketers with stores and products listed on Shopee and Lazada can now take advantage of direct connections on these platforms and utilize AnyTag to curate influencers for their performance-based influencer marketing campaigns. Marketers can also combine campaigns targeting upper-funnel objectives such as awareness and education with conversion-based objectives, by providing briefs to influencers to create and post certain types of content (such as product reviews or promotions). In addition, marketers can also track past sales performance of influencers, and attribute e-commerce marketplace sales generated by each influencer through the AnyTag platform, providing insights for future planning and curation. Influencers can be paid based on sales generated. These capabilities supplement existing features for tracking clicks and acquisitions from influencer marketing campaigns.

By extension, influencers can join campaigns from Shopee and Lazada’s affiliate platforms through AnyCreator in addition to campaigns that marketers activate through AnyTag, and track traffic, purchases and other conversions from their posted content.

On AnyTag’s platform connections with Shopee and Lazada, Aditya Aima, Managing Director of Agency Business, AnyMind Group, said: “We’ve entered the third evolution of influencer marketing, one that is entwined with digital commerce and highly attributable to business returns, providing marketers with more ways than ever to reach, engage and convert customers. By extending AnyTag’s capabilities into some of the largest e-commerce marketplaces in Asia and with more to come, we’re shortening the path from discovery to purchase, ultimately driving a win-win-win situation for marketers, influencers and consumers.”

This move comes at a time when AnyMind Group is looking to transform the current state of how business is done by helping enterprises better manage the growing complexity of digital commerce and accelerate a world where business is done through a single platform, is borderless and open, and data can be utilized and maximized freely across business functions, enabling new levels of growth. The company terms this “next-generation commerce.”