Resources containing information on mobile marketing range from basic Mobile Marketing Industry Overview, to research studies and white papers from academics and industry professionals from around the world, sharing their insights on how the mobile channel can be effectively used for marketing. Additionally, there is an MMA initiative planned to define measurement, metrics, and tracking of mobile marketing campaign successes.
A highlight of key benefits:
- Receive special member-only discounts on industry publications, research and conferences as well as member discounts at MMA events, conferences and training.
- Opportunity to network with operators, agencies, and leading mobile marketing technology companies
- Provide valuable assistance and insight into making mobile work for your company through MMA research, case studies, and articles.
- Participate in and lead the development of the association’s global guidelines, geared towards driving mobile marketing adoption across the globe.
- Showcase your successes in the MMA member and industry communication tools, available to members only.