Marketing Best Practices | MMA Global
  2. Marketing Best Practices
  2. Marketing Best Practices

Marketing Best Practices

MARKETING BEST PRACTICES COMMITTEE
The charter for the Marketing Best Practices Committee is to establish a library of best practices in an effort to share learning across the industry.  By publishing best practices, marketers can increase the success rates, including return on investment, of their marketing programs.  

Chairperson
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Maria Mandel, Ogilvy, [email protected]


Deliverables
The 2005 deliverable is to create an educational foundation piece for the MMA and industry outlining how to launch a successful campaign following both the MMA Code of Conduct as well as the Consumer Best Practices – “Mobile Marketing 101:  Best Practices for Success”

Members
- Mike Baker, Enpocket (Chair)

- Maria Mandel, Ogilvy (Chair)
- Kevin Bertram, Distributive Networks
- John Lauer, Simplewire
- …