Overview

The MMA is proud to announce the inaugural 2014 EMEA and UK Smarties™ Awards shortlist. The shortlist has been compiled from those mobile marketing campaigns that best delivered against their objectives as measured by their strategy, creativity and business effectiveness. The EMEA and UK Smarties award winners will be announced at a ceremony on Monday 10th November at 155 Bishopsgate London EC2M 3YX, following the MMA EMEA Forum on the same day at the same venue.

Announcing The Smarties 2014
EMEA Shortlist

2011 Winning Creative

MARKETING STRATEGY AWARDS

Brand Awareness

Unilever / Elidor (Sunsilk) | Manajans / JWT
Catch Pink If You Can

MediaCom / Sony | byyd Tech
“byyd Brand Effectiveness Study”

Lifebouy | Vserv Digital Services Pvt. Ltd
“Lifebuoy - ‘Help a Child Reach 5’”

Bloomberg L.P.
Bloomberg Hub at London City Airport”

Lead Generation / Direct Response / Conversion

WWF DENMARK & WWF TURKEY | 41? 29!
“#LastSelfie”

Akbank | Mr. Lama Studios
“Akbank Zero Gravity Mobile Campaign”

Unilever / Elidor (Sunsilk) | Manajans / JWT
Catch Pink If You Can”

Vodafone Turkey | Ketchup Agency & Amvg
“Vodafone Avantaj Cepte Mobile Loyalty Platform”

Product / Services Launch

Garanti Bank | Fjord, Design and Innovation from Accenture Interactive
“iGaranti”

P&G / Oral-B | iconmobile Group
“Oral-B Bluetooth-Connected Electric Toothbrush and Application”

Samsung/ Samsung Galaxy S5 | InMobi and Starcom Mediavest Group
“Samsung Galaxy S5”

SEAT | Movement
“SEAT Leon CUPRA Mobile Website”

Social Impact / Not for Profit

WWF DENMARK & WWF TURKEY | 41? 29!
“#LastSelfie”

CHANNEL/MEDIA STRATEGY AWARDS

Cross Media Integration

Unilever / Elidor (Sunsilk) | Manajans / JWT
Catch Pink If You Can”

Akbank | Mr. Lama Studios
“Akbank Zero Gravity Mobile Campaign”

Boxer Superstores | Mobitainment
“Boxer Super Shopper Show”

Unilever / Max | Unilever
“Max Maceralari: Kahramanlar Takimi”

Mobile Website

Unilever / Elidor (Sunsilk) | Manajans / JWT
Catch Pink If You Can”

SEAT | Movement
“SEAT Leon CUPRA Mobile Website”

Messaging

Unilever Deutschland GmbH / Ben & Jerry's | Mindshare
“Ben & Jerry's Core Tour 2013”

DUREX (RECKITT BENCKISER) | MOBEXT
“DUREX IN LISTONIC”

Mobile App

P&G / Oral-B | iconmobile Group
“Oral-B Bluetooth-Connected Electric Toothbrush and Application”

ORANGINA SCHWEPPES | HAVAS MEDIA
“OASIS FRUITBOX”

Garanti Bank | Fjord, Design and Innovation from Accenture Interactive
“iGaranti”

ACSA | DSG
“Airports Company of South Africa Mobile App”

ENABLING TECHNOLOGIES AWARDS

Video / Rich Media

The North Face | Millennial Media
“The North Face Explores New Channels with First Ever Mobile Advertising Campaign”

Johnson&Johnson | Mindshare Turkey / mobilike
“Acuvue Contact Lenses”

Ford | mobilike / Ontarget
“Ford Tourneo Courier”

Yandex.Turkey | Maxus Turkey
“Yandex.Navi Campaign Maxus & MoveZ Rich Media January 2014”

Location Based

Café Zero - Unilever | Mindshare Italy
“Café Zero + Waze”

Unilever Deutschland GmbH / Ben & Jerry's | Mindshare
“Ben & Jerry's Core Tour 2013”

Vodafone Turkey | Ketchup Agency & Amvg
“Vodafone Avantaj Cepte Mobile Loyalty Platform”

Vodafone | adsquare
“Mobile Audience Targeting with adsquare”

Innovation

P&G | Mediacom / mobilike
Duracell's Seamless Targeting”

Samsung/ Samsung Galaxy S5 | InMobi and Starcom Mediavest Group
“Samsung Galaxy S5”

Garanti Bank | Fjord, Design and Innovation from Accenture Interactive
“iGaranti”

P&G / Oral-B | iconmobile Group
“Oral-B Bluetooth-Connected Electric Toothbrush and Application”

 

Announcing The Smarties 2014
UK Shortlist

2011 Winning Creative

MARKETING STRATEGY AWARDS

Brand Awareness

Bloomberg L.P.
Bloomberg Hub at London City Airport”

Selfridges | LoopMe
Selfridges "The Beauty Project"

Lead Generation / Direct Response / Conversion

Clinique | Global Media & Entertainment
“Clinique Anti - Blemish Solutions Clinical Clearing Gel and Capital FM”

Travelzoo | Criteo
“Criteo and Travelzoo”

Lexus | Global Media & Entertainment
“Lexus and Classic FM”

Product / Services Launch

Beats Music | R/GA London
“Beats Music”

CHANNEL/MEDIA STRATEGY AWARDS

Messaging

Heineken UK | Weve
“Heineken UK, Weve and Starcom MediaVest partnership”

Mobile App

Universal Music Group | Nimbletank
“uView Application”

Beats Music | R/GA London
Beats Music”

Tesco Discover | Engine Creative Agency Ltd
“Tesco Discover AR App and Publishing Platform”

Tesco Bank | Deloitte Digial
“Tesco Bank Mobile app”

Mobile Website

Nimbletank | Nimbletank
“Nimbletank Mobile Site”

Asos | Nimbletank
“Asos Daily Edit”

ADT | Movement
“ADT Integrated Campaign: Mobile Site”

ENABLING TECHNOLOGIES AWARDS

Innovation

Microsoft Windows Phone | Weve
“The Power of ConTEXT - Windows Phone and Weve partnership”

Selfridges | LoopMe
Selfridges "The Beauty Project"

Video / Rich Media

Sony Mobile | Mobs Ventures Ltd
“Slenky + Sony Take Your Shot”

Selfridges | LoopMe
Selfridges "The Beauty Project"

Google | Essence
“Google OneApp Pack”