The SMARTIES™

Congratulations to the 2011 Awards Winners - The Smarties(TM)

At the MMA Global Awards Gala in Los Angeles on November 17, the MMA unveiled exciting news about the future direction of the MMA Global Mobile Marketing Awards including new naming, positioning and branding to take us into the next decade.

Beginning last month, we asked you to guess the new name of the awards, posting a new letter here every week.  The first three people to guess the correct name—The Smarties™—and win a new ipad were:

Beth White
Client Executive
Starmount Systems
Ryan Kuhn
Senior Director of Marketing
Goodwill Industries International
Betsy Riehman
Director, Consumer Marketing
The Weather Channel
 

Congratulations to our winners!

Categories

Best Use of Mobile Marketing

The Best Use of Mobile Marketing Awards are presented to the company and its associated marketing campaign that utilized the mobile medium in an innovative and creative manner and as an integral part of their marketing efforts to achieve desired results. There are six awards presented in the following categories:

Branding
Awarded to the company that best demonstrates how the use of mobile marketing drove consumer awareness, ensured customer loyalty, established positive brand image in the minds of consumers, and delivered a clear message to a target audience.

Cross Media Integration
Awarded to the company that best demonstrated a unique, creative use of mobile marketing integrated in conjunction with different platforms (print, TV, online, etc.).

Direct Response
Awarded to the company that best demonstrates how the use of mobile marketing directly impacted sales, conversions, trials, or purchase intent among their target audience.

Product/Services Launch
Awarded to the company that best incorporated mobile marketing in introducing a new product or service into the marketplace, with measureable success.

Promotion
Awarded to the company that best demonstrates how the use of mobile marketing led to a successful promotional campaign or sweepstakes in a creative manner.

Relationship Building
Awarded to the company that best demonstrates how the use of mobile marketing was leveraged to build a strong relationship with the consumer or business in regards to your product.
 

Industry Awards

 

Innovation
The Innovation Award is presented to a company that has demonstrated and applied new products and/or technology which significantly contribute to the growth of the industry, or has leveraged existing (standard) technology in a new, creative manner.

Social Impact
The Social Impact Award is presented to the company and its associated marketing campaign that has significantly impacted a target demographic or community. This would include (but is not limited to) community building, education, non-profit, mobile giving, community mobilization efforts, etc.

Mobile Marketing Academic Of The Year
The Mobile Marketing Academic of the Year Award is presented to the leading individual researcher or research team that has provided unique and significant conceptual, qualitative, or quantitative research contributions to the mobile industry’s understanding of mobile marketing theory and practices.

Outstanding Individual Achievement in Mobile Marketing
The Outstanding Individual Achievement in Mobile Marketing is the highest honor given to an individual in the mobile marketing industry. The award highlights an individual who exhibits impressive leadership and selfless dedication to growing the mobile marketing industry and promoting standards that benefit and protect consumers. The Award is awarded only to individuals who meet the strict guidelines outlined in the Guidelines document.

MMA Award for Overall Excellence
The Mobile Marketing Award for Overall Excellence will recognize the overall excellence and leadership award based on significant contributions to the mobile marketing industry by a company. It is awarded only to companies who meet the strict guidelines outlined in the Guidelines documents.