MMA Webinar Archive

To view an archived webinar from our free MMA webinar series, click on a selected webinar title below. Questions and presentation deck requests can be directed to meetings[at]mmaglobal[dot]com

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The New "Mobile" - How the Internet of Things is Changing Everything

This session brought to you by the MMA Internet of Things Incubation Council, featuring Co-Chair Richard Ting, EVP, Global Executive Creative Director, Mobile & Social Platforms, R/GA. As the Internet continues to extend beyond traditional screens, brands must redefine what mobile is. This webinar will explore what’s working and not working in the growing Internet of Things (IoT) space and share opportunities for brands to transform their business through new products and services. Guests will also get a glimpse at some of the IoT start-ups coming out of the R/GA Accelerator program.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

 

Live Webinar Date: December 16, 2014

Webinar Partner:
 

Mobile Momentum: Success and Strategy for Mobile Video Campaigns

We’re no longer living in a desktop world. The entire Internet experience has shifted to mobile, and that’s become increasingly apparent for digital video. In fact, the personal connection consumers have with their smartphones is playing out in the form of often higher video watch-through rates. The downside to this fast-moving trend: advertisers are just not responding quickly enough. Media buying trails mobile-first user behavior, which equals inefficiency and a corresponding lower ROI.
 
Bolstered by Adknowledge’s experience and data from its Giant Media and TriVu Media digital video products, the speakers will provide insight into how your brand should build a playbook for reaching consumers on their phones and tablets. You’ll also learn how to better understand campaigns and measure success on desktop versus smartphone and tablet.

Moderator:
Leo Scullin, Global Industry Initiatives, Global Events, Mobile Marketing Association

Speakers:

Live Webinar Date: December 9, 2014

Webinar Sponsor:
 

Why Identity Matters: How to Maximize Marketing ROI in a Multi-Screen World

The number of connected consumer devices is exploding. While mobile holds the promise of “always on” reach and personalized communications, marketers continue to face obstacles in identifying consumers across devices and effectively integrating mobile into their overall digital strategy. Join Neustar and our guest speaker from Adelphic to learn new ways to connect with your consumers and personalize their experiences across multiple screens so you stay relevant and achieve greater results from your marketing campaigns.

Register for this webinar to learn:
• Why a unified identity is critical to unlocking a cross-device, cross-channel view of consumers
• How to harness identity data and marketing analytics technologies to maximize marketing ROI
• Real-world examples of how to effectively identify, reach and measure consumers across devices

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

Live Webinar Date: December 4, 2014

Webinar Sponsor:
 

The Native Advertising Frontier

There is a lot to be excited about in native advertising. Native ads are one of the fastest growing digital ad formats, 63% of brands feel that native ads increase people’s engagement with their message. When done right, ads that are delivered in a format that looks and acts like the content around them drive post click behavior as well as branding metrics. But, the industry has to be careful to also provide value for people. Join us for this webinar to find out everything you need to know about how native ads work and how to use them to create value for you and your customers.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

Live Webinar Date: November 20, 2014

Webinar Sponsor:
 

Developing a Mobile Strategy with Impact! The Adidas and MMA Mobile Marketing Playbook

This session will share the critical aspects of developing a mobile strategy that becomes core to a brands marketing efforts. In 2014, the MMA and adidas developed and launched the Mobile Marketing Playbook for brands and agencies, providing a resource to explain when, where and how companies can consistently use mobile to provide a consistent global brand experience.

Central to success is the simple notion that mobile is greater than the sum of its parts and that it should and can be used to support and in turn be supported by, all available channels to help drive sales and closer consumer engagement.

Key takeaways:

  • Mobile unattended dies a very expensive death 
  • Understanding the power of mobile before you dive in
  • How mobile can support all channels


Moderator:
Sheryl Daija, Chief Strategy Officer & General Manager, Global Events, Mobile Marketing Association

Speaker:

 

Live Webinar Date: November 19, 2014

Webinar Partner:
 

Real-Time Results: Optimizing and Targeting Mobile Ads

In today's manic world, where's the best place to engage your target audience? How about on the digital billboard they're carrying around in their pockets? Mobile devices are the best way to catch on-the-go customers; it's where they watch videos, check social media, surf the web and read email. In this webinar, you'll hear from Steve Kim, Sales Manager, Performance, at Adknowledge's AdParlor social media product and Nate Elliott, VP, Principal Analyst at Forrester, who will highlight the best ways to target and engage your audience, all while optimizing the message for stronger and stronger ROI. Nate and Steve will offer a case study involving MolsonCoors and the weather-based targeting AdParlor used to drive real-time sales for the beer maker through Facebook News Feed placement.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

Live Webinar Date: November 18, 2014

Webinar Sponsor:
 

Video Killed the Display Ad Star

Time spent on a mobile device by the average US consumer has risen to 2 hrs and 42 minutes a day. A whopping 86% of that time is spent in apps, making the mobile browser a single application swimming in a sea of apps. Within apps, video has emerged as the most compelling advertising experience with the mobile video ad market expected to hit $2.7B by 2017 according to eMarketer.

Flurry’s data shows that video ads educate your target audience and engage them to take action better than any other ad format. In this webinar Flurry from Yahoo, the first mobile video ad provider, will discuss the growth of the mobile video market and best practices for engaging your target consumers on mobile. Participants will get a chance to ask questions and gather practical advice on how to best use video to reach their target audience on mobile.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

Live Webinar Date: October 28, 2014

Webinar Sponsor:
 

Winning on Pinterest for Marketers

Did you know that 30 percent of active Pinterest users pull up the mobile app while in-store to guide their purchases? That’s just one of many reasons that you’re probably not spending enough marketing time on Pinterest as you should.

With 75 percent of Pinterest coming from mobile, and the platform responsible for sending more web traffic than Twitter, Reddit and LinkedIn combined, marketers need to take notice of the growing visual search engine. The launch of new discovery tools and Promoted Pins means the time is now to learn and leverage.

This webinar will share results of the first holistic study of Pinterest users’ media habits & practices, which has been featured in Fortune, Forbes, and Adweek. You will learn more about who the Pinterest consumer is, what role brands play on the platform, and how to win by marketing with meaning. 

Ahalogy has more than two years of experience helping accelerate companies such as Kraft, Kellogg’s and Procter and Gamble on Pinterest. Learn how to make the platform drive engagement, traffic and sales for your business.

Takeaways:

  • Pinterest users are a prime audience for marketers.
  • Brands on Pinterest can add value to users’ lives.
  • Brands should treat Pinterest like search (Google), rather than as social (Facebook and Twitter).

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation

Speakers:
Zachary Wyer, Brand Manager - Town House Crackers, Kellogg's


 

Live Webinar Date: October 21, 2014

Webinar Sponsor:
 

Introduction to Location-Based Audiences

This webinar will provide marketers with an introduction to best practices, proven methodologies and questions to ask when using location-based targeted audiences and inclusive data sources to identify, reach and impact their ideal consumers.
 
Key takeaways/learning objectives include:
  • The validity of location as an approach for audience (and gaining the confidence in buying these types of audiences)
  • What questions to ask when evaluating location-based audience offerings
  • How to best utilize audience targeting/data to benefit your clients/business 
  • Case studies, success stories and examples of how audience targeting positively impacts consumers and marketers alike

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Assocation

Speakers:


 

Live Webinar Date: October 14, 2014

Webinar Partner:
 

10 Things to Know About In-Store Mobile Marketing

All brick and mortar stores face the same challenge — today’s shoppers have so many choices, with the competition always just a few keystrokes away, any time of the day or night. Outside of price, service has become the key differentiator. To earn a sale and repeat visits, retailers need to deliver the very best in service, every time a shopper walks through the door. And in-store mobile marketing can make that happen — automatically.

Join this webinar to learn how indoor mobile marketing can enable you to treat your shoppers to a whole new level of personalized service. This webinar will answer the questions:

What is the Industry situation? 
1. Indoor locationing trends - How actively do consumers use their mobile devices during the shopping journey today? How much of that activity is in-store?
2. What are the options? What is iBeacon, BLE, Bluetooth Smart all about? Are there other locationing technologies besides BLE? How do QR codes and LED factor in? 

What is an in-store Mobile Marketing Platform?
3. How does it work?
4. What does it take to implement?

What is the ROI?
5. Business objectives
6. Business benefits 

7. How to measure success

Who does what?
8. The role of the retailer, manufacturer, publishers, mall owners

What are the best practices?
9. Planning your system - designing, deploying, location precision
10. Consumer privacy

Moderator:
John Grifferty, Sr. Director of Membership, North America, Mobile Marketing Association

Speakers:


 

Live Webinar Date: October 2, 2014

Webinar Partner:
 

Stop Your Mobile Marketing: It’s About the Context Not the Channel

Customer expectations have skyrocketed when it comes to the digital experience. Today we live in a multi-screen and multi-environment world. Not only are consumers constantly engaging on devices, but they are hopping from tablet to desktop to mobile without hesitation. Consumers are demanding a unified brand experience from one touchpoint to the next. However it is time to stop mobile marketing in a silo and instead think of the entire customer engagement journey in context.

This can be a huge challenge, especially for organizations where mobile, social, web, and email data all exist in separate silos. Businesses should focus on understanding all consumer behaviors and preferences regardless of channel and then focus on communicating in context. Companies that create the best omni-channel experience for their customers will hold significant advantage over their competitors.

Join this webinar to learn how to:
1) Stop thinking of mobile as a single channel for marketing campaigns
2) Gain insight into your customers and act on buyer behaviors and preferences
3) Adopt a solution that can provide a holistic view of your customer to help optimize all your marketing campaigns regardless of channel

Moderator:
John Grifferty, Sr. Director of Membership, North America, Mobile Marketing Association

Speakers:

Live Webinar Date: September 23, 2014

Webinar Sponsor:
 

StarStar Numbers and the Future of Mobile Engagement

Nickelodeon, (**NICK) the NFL (**NFL), and Kellogg’s (**START) are just a few of the hundreds of brands using StarStar numbers to effectively connect with consumers on their mobile phones.

Join Mblox, the exclusive provider of StarStar numbers in the US as we look at how StarStar numbers are transforming mobile engagement. StarStar branded phone numbers deliver powerful, personalized mobile content experiences like helping brands increase app downloads and usage, providing simpler, more intuitive mobile marketing opt-ins, and utilizing consumers’ on-the-fly location data to segment mobile offers.

Learn first-hand from messaging experts, Maria LaBrutto and Austin DeSavino :

  • How StarStar numbers work
  • How brands use and benefit from StarStar numbers
  • How to integrate a StarStar number into your existing media

We will conclude the discussion with a live Q&A session. 

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

Live Webinar Date: September 18, 2014

Webinar Sponsor:
 

Empower Customer Engagement with Mobile Context

For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.

Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.

Mobile context experts will be on hand to answer your questions around:

  • How best to employ mobile context to benefit your business
  • How to ensure your customers opt-in to share their mobile contextual information
  • How to leverage mobile context to enhance and optimize current mobile investments
  • Best practice industry use cases for mobile context

Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

 

Live Webinar Date: August 14, 2014

Webinar Sponsor:
 

Rethinking the Attribution Model with Mobile Location Based Technologies

As consumers, we are bombarded with emails and direct mail; we are constantly targeted with ads online and via mobile. With so many factors influencing us, how can a brand know which specific touch point motivated a shopper like me to head into their store and buy a brand new, 52 inch TV? How did my journey to purchase start, and how long had I been planning my purchase? Should the sale be attributed to the store itself or was it really the result of the banner ad that popped up the morning I made my purchase?
 
We know that 92% of purchases take place offline following some online consumer activity, yet establishing a proven connection between these behaviors has puzzled marketers since the inception of digital marketing. The advent of new technologies that can provide context to purchases in real-time is helping to solve this billion dollar dilemma, providing information that will change how we view the path to purchase. Join us to discuss the fascinating implications of new mobile location based technologies on the pervasive issue of attribution.
 
This webinar will cover:
  • How location based solutions can succeed in completing the attribution model
  • Pros, cons, and use cases for the main mobile location based technologies on the market today
  • A look at the future in a world where online and offline worlds collide

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

Live Webinar Date: August 12, 2014

Webinar Sponsor:
 

Creating More Personalized Mobile Marketing Strategies That Drive Value

How are you personalizing the mobile interactions between your company and your customers? Are you leveraging all the contextual data available to create consistent, personalized, and relevant conversations that exceed consumer expectations and lead to real business results?

Join Genesys, a global multi-channel customer experience leader, as we dive into the must-have personalization requirements in today’s competitive mobile marketing landscape that put your mobile strategies ahead of the competition. In this webinar, you will learn:

  • Why creating great customer experiences is critical to driving tangible business value
  • How to create a consistent, high quality customer experience regardless of how, where and why a customer chooses to interact with your company
  • Tactics and specific examples for how to enhance your mobile marketing programs with personalization

  • How to drive opt-ins, communicate across channels, and location-enable mobile marketing features and enhancements

Omni-channel success is all about ensuring that data and context from initial contact carries over to subsequent channels — reducing customer effort, improving the customer interaction, and enabling the business to tailor the customer journey.

Register for this “can’t miss” webinar and discover how to add value to your mobile marketing strategies through personalization and context-aware conversations.

Moderator:
Vassilis Bakopoulos, Head of Industry Research, Mobile Marketing Association

Speaker:

 

Live Webinar Date: July 16, 2014

Webinar Sponsor:
 

Location Based Mobile Advertising: It’s All About Results!

This webinar will explain and explore the different ways that location based advertising can be measured to show both the digital and real-world impact of location-based mobile advertising. Areas discussed will include definitions of the different types of mobile measurement and metrics available today including the type of measurement that should be used by advertising goal.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

 

Live Webinar Date: July 9, 2014

Webinar Partner:
 

Auto Webinar: Mobile Jump Starts the Auto Shopping Process

Location-based mobile advertising for automotive companies is extremely effective, but requires targeting and precision. National, regional and local automotive advertisers each have different needs, campaign goals and marketing tactics to reach consumers throughout the purchase funnel. Today, automotive brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.

Join a stellar group of marketers and mobile experts to hear important insights on how applying location intelligence to auto campaigns will drive measurable ROI. The discussion will cover national branding initiatives designed to increase awareness and consideration, regional dealer groups programs promoting incentives to drive foot traffic, and local dealer campaigns reaching in-marketing shoppers. Driven by data from dozens of campaigns, these insights will look ahead to emerging trends.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

Live Webinar Date: May 13, 2014

Webinar Partner:
 

From Live Events to Lifelong Fans: Country Music Association Leverages Mobile to Continue the Conversation

Live Events and Sponsorships are fun and exciting opportunities to engage your consumers. Whether you have a captive audience at a concert or are one of many sponsors of an event or live television show, you need to have a plan. What are your goals and how can you make the most out of your marketing dollars? What message do you want them to take away? Mobile technology provides the opportunity to engage consumers in many ways during an event and keep the conversation going well after they've left the parking lot or turned off their television.

Join HelloWorld's Aaron Clark, VP of Mobile Sales and Operations and Ben Bennett, Director of Digital Strategy for the Country Music Association to learn how Live Events can be an important part of your overall cross-channel marketing strategy. They will also share some activation examples and best practices. Live events and sponsorships can be a great way to start a long and lasting relationship with your consumers!

Key Takeaways:

  • Mobile is a powerful engagement channel at Live Events.
  • The Mobile channel starts the conversation and facilitates conversion to other channels.
  • Post event, a well thought out, continued communication strategy is critical. 

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

 

Live Webinar Date: May 1, 2014

Webinar Sponsor:
 

2014 Mobile Behavior Report: Combining Mobile Tracking and Consumer Data to Build a Powerful Mobile Strategy

Everywhere marketers look today they are bombarded with data points trying to prove the value of mobile marketing and the urgency to start a program. While much of this data is compelling, ExactTarget wanted to look deeper to get a real sense of what the mobile experience looks like for a smartphone user. So we tracked 470 voluntary consumers for one month to see exactly how they used their smartphones and tablets to access the mobile web and mobile apps. Then we followed up with surveys to confirm and enhance our findings – such as:

· 91% of respondents check email on their smartphone at least once a day
· 76% of users agree that location sharing provides more meaningful content
· 41% of consumers who don’t opt into a text message from brands say it’s because they don’t provide meaningful content

Join ExactTarget Marketing Cloud's Vice President of Mobile R.J. Talyor as he takes an expanded look at our 2014 Mobile Behavior Report and how using this mobile behavior data combined with users’ own insights can help you craft better experiences for all of your mobile users.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speaker:

 

Live Webinar Date: April 29, 2014

Webinar Sponsor:
 

You Are Your Interests: Mobile’s Ultimate Precision Targeting

More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision. Learn how smart marketers are tapping into users' purchase intent by targeting based on their interests and achieving game-changing engagement rates along the way.

Join Pinsight Media’s Evan Conway, VP, Monetization & Strategy, and Josh Sitzer, Director, Marketing & Sales, to learn how to:

  • Find customers who are most likely to buy
  • Access an extremely granular audience
  • Get specific offers in front of the right customer
  • Drive only desired impressions
  • Streamline your media buying process

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Speakers:

 

Live Webinar Date: April 24, 2014

Webinar Sponsor:
 

The Top 3 Location-Based Advertising Insights Across Retail, QSR and Auto

Location-based advertising has evolved dramatically from its humble beginnings of simple geo-fence tests. Today, retail, QSR and auto brands are leading the way and running sophisticated campaigns that are delivering meaningful metrics.

Join a stellar group of marketers and mobile experts from Verve Mobile, xAd and YP, to hear the 3 most important insights from each industry category on how applying location intelligence to mobile campaigns will drive measurable ROI. These insights are based on thousands of campaigns in 2013 and 2014 - don't miss this data-rich discussion!

Moderator: 
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Presenters:

 

Live Webinar Date: March 18, 2014

Webinar Partner:
 

Integrated Cross Channel Mobile Strategies: 3 Tips for Coming Up with Yours

In a survey of client-side marketers worldwide it was found that only 17% of marketers reporting that mobile was “very integrated” into overall marketing strategy. With 84% of consumers expecting a consistent experience across all channels, including mobile, marketers need to make sure that they are delivering consistent and relevant communication across all consumer touch-points. Customers expect seamless interactions with a brand cross channel and for that brand to evolve with their digital usage. Delivering a well-rounded campaign doesn't start with tactics, it needs a strategy. During this webinar we will discuss tips on how to create a strategy and share case studies.
 
  • Considerations for helping you clearly define your objectives & goals
  • Identify channels that will work to satisfy them – research who your customers are and their marketing touch-points
  • And then how to tie it all together in order to craft a cross channel mobile strategy

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Presenters:

 

Live Webinar Date: February 11, 2014

Webinar Sponsor:
 

Make it Personal: Mobile Engagement, One Shopper at a Time

With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.

Don’t just make it local, make it personal.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Presenters:

 

Live Webinar Date: January 30, 2014

Webinar Partner:
 

Acquire, Engage, Convert & Optimize! A Best Practice Case Study

With some analysis predicting that 80% of all global web traffic will come from mobile devices in less than 5 years, it has never been more important for businesses to embrace and optimize the mobile channel fully. Hosted by OpenMarket, this 60-minute webinar with Sky Bet (a division of BSkyB) will discuss how they have integrated mobile across their marketing mix and are using mobile to acquire, engage, and convert new customers, and optimize their business processes. The webinar will also see how mobile engagement compares to other methods of marketing, using results drawn from recent Sky Bet campaigns.

This webinar will demonstrate how enterprises can use mobile engagement to differentiate their products and services, improve the client experience, lower customer service costs, and improve operational efficiency. Participants of this webinar will learn:

  • How can you “turn heads” in a crowded marketplace
  • How SMS and MMS compares to other marketing methods
  • Using mobile for acquisition, retention, revenue generation, brand loyalty and more
  • Mobile strategies for a distinct competitive advantage
  • A run through and analysis of real time results, with comparisons and case studies
  • Trends in the gaming and gambling industry, what we can learn from them
  • Optimization best practice: strategies, implementation, testing and analysis
  • How mobile can address the unique challenges and opportunities in todays “instant” market

Who should attend:

  • C Level executives – Learn how using mobile for acquisition, retention, revenue generation and brand loyalty can support your long term business strategy
  • IT VPs /Directors/Managers – Learn the best approach to deploying mobile across multiple business units
  • Business owners – Understand how best to engage with consumers using mobile across the entire customer lifecycle

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Presenters:

 

Live Webinar Date: January 28, 2014

Webinar Partner:
 

How Industries Push Mobile Engagement & Next-Level Opportunities

More than 80% of the time people spend using mobile devices is in apps, and push messaging enables marketers to drive greater app engagement and retention. The Good Push Index study, encompassing 2400 apps and 500 million push notifications, offers some of the first available insights on push messaging effectiveness and opt-in rates across key industry verticals.

We’ll dig deep into GPI findings to share how different types of apps perform, as well as highlight the massive delta between average and top-performers to understand the upside to push messaging optimization. We’ll also punctuate quantitative results with the best and worst real-world examples, as well as top tips for driving greater engagement.

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Presenters:

 

Live Webinar Date: January 23, 2014

Webinar Sponsor:
 

Mobilize Your Customers Through the Purchasing Funnel

We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.

Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.

With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.

You’ll learn easy ways to embrace mobile:

  • Understand and know your customers
  • Build trusted relationships via mobile
  • Design relevant mobile marketing content
  • Implement key rules to run efficient mobile marketing campaigns
  • Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction

Register now for this webinar – a must for any successful mobile marketing strategy! 

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Presenters:

 

Live Webinar Date: January 16, 2014

Webinar Sponsor:
 

Hitting the Mark with Social Rich Media

Join Celtra as we discuss new possibilities that Social Rich Media unlocks for brands. Discover how brands can now easily deliver their message right where it matters most, the social news feed on mobile devices. Learn the formula of how powerful mobile social media buying/targeting is fused with a strong rich media creative to create experiences that connect and resonate with consumers. 

Learn how agencies and partners collaborated on real-world success stories in social mobile brand advertising.

Key Learning Objectives 

  • An answer to what is Social Rich Media
  • Insights to the value Social Rich Media brings to brands
  • A walkthrough the process of creating and running a Social Rich Media campaign
  • Deep insight into Magnum and Cadbury case studies
 
Speakers:
Ales Gabrovec, VP of Product, Celtra
Tadej Strok, Senoir Product Manager, Celtra
 
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
 
 

Live Webinar Date: December 12, 2013

Webinar Partner:
 

5 Steps to Build Your Mobile Audience

Your customers are mobile, and they’re inundated with advertisers vying for their attention. Customers use dozens of apps —branded apps leveraging push messages, group messaging apps (e.g. LINE, WhatsApp, GroupMe), SMS/MMS, to name a few. Understanding the future of your mobile audience is the key to your success. Join ExactTarget as they take a detailed look at the current and future state of mobile marketing. We'll help you cut through the clutter and stay relevant. Finally, five steps to successfully building an engaged mobile audience.

During this presentation we'll examine:

  • Key trends in the mobile audience
  • The value of understanding your mobile audience, and the overlap across channels
  • Laws, rules and regulations: from the MMA to CTIA to TCPA to Apple and Android, each has its own nuance
  • How companies are building audiences

Speaker:
Mark Hendrix, Global Practice Lead, Mobile Services, ExactTarget

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

 

Live Webinar Date: December 10, 2013

Webinar Sponsor:
 

Reach Your Customers RIGHT NOW: Mobile Advertising with a Major Carrier

Connecting brands with the mobile audience they need to reach – when, where, and how it is most relevant – is essential for agencies and brand managers. Consumers are increasingly turning to their many mobile devices to research and purchase products and services.

Data and targeting are critical to your success as a mobile advertiser. As owners of the network(s), Mobile Carriers own the most robust data in the industry. Thus, working with a carrier provides an arsenal of real-time data points to give advertisers and brands a range of real-time precision targeting opportunities that simply are not available through other mobile advertising platforms. Armed with this information advertisers can make smarter use of their marketing dollars, while still benefiting from the flexibility of a major ad network.

This webinar is an absolute must for both agencies and brands! Attend this webinar to learn:

  • The wealth of intelligence available within a carrier’s mobile network, and how to use it within the scope of privacy requirements
  • How this intelligence can give you access to customers who are in immediate buying mode
  • Best practices for strategically teaming this data with different mobile ad types and tactics for maximum impact and ROI

The discussion will wrap with real examples of how to maximize your mobile advertising by utilizing Pinsight Media+ powered by Sprint. Pinsight works directly with brands, advertisers and publishers to deliver unique mobile advertising, mobile commerce, analytics and other premium services leveraging its 53 million customers and beyond.

Speakers:
Evan Conway, Chief Monetization & Strategy Officer, Pinsight Media+
Josh Sitzer, VP Marketing, Pinsight Media+

Moderator:
Sheryl Daija, Cheif Strategy Officer and GM Global Events, Mobile Marketing Association
 

Live Webinar Date: December 3, 2013

Webinar Sponsor:
 

Impacts to the Advertising Ecosystem through Privacy & Device Recognition

The growth of mobile devices across the globe is rapidly increasing, and privacy concerns in Online Behavioral Advertising (OBA) are following that same trend. Recent research has shown that 8 out of 10 consumers will not download an app they don’t trust. Most important, self-regulatory bodies such as the Digital Advertising Alliance (DAA) have taken note by releasing the Application of Self-Regulatory Principles to the Mobile Environment.

As the lines continue to blur between desktop, mobile, and tablets, these devices bring new challenges to the industry because they do not always rely on Cookies in order to identify a consumer to that device. This poses a unique challenge as advertisers are becoming blind.

TRUSTe has a solution for that challenge by the pairing of a Data Privacy Management Platform and a universal Device Recognition Technology system. This technology provides the advertising industry with a privacy solution that supports mobile browsing and consumer opt-out preferences across all platforms and devices, thus providing consumers with transparency, notice and choice. Advertisers, publishers, exchanges, and app developers can now protect their brands by having the confidence to deliver privacy safe, interest-based ads to target audiences.

In this webinar, we will discuss:

  • How the pairing of device recognition technology and the leading mobile advertising privacy management solution will provide brand protection for clients
  • How the two technologies supports mobile browsing and application privacy preferences across all platforms and devices
  • How these technologies align with the recent DAA Mobile Principles, thus providing end consumers with notice and choice

Speaker:
Nick Chang, Director, Mobile and Advertising, TRUSTe
Surag Patel, Head of Product, AdTruth

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Live Webinar Date: November 19, 2013

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Enabling Local Businesses To Thrive With Mobile Marketing Solutions

In changing media consumption times, it’s imperative for local businesses to adapt to not only survive, but thrive. By combining enduring marketing strategies with mobile products and services, SMBs and corporate entities like quick service restaurants are seeing more customers, more often. That translates to more visits to stores and loyalty that brings additional sales.

In this webinar, we will discuss:

  • Repeatable examples of how businesses have used permission-based databases to reach interested customers and drive traffic and sales
  • How mobile loyalty is being delivered on Main Street though customer rewards and outreach that makes businesses top of mind 
  • How mobile calls to action have boosted Yellow Pages sales 

Speakers: 
Tom Tolbert, EVP, Chief Sales Officer, Mobivity 
Dominic D’Innocenti, Senior Vice President of Sales and Marketing, Valley Yellow Pages 
Jeff Hasen, Author, Mobivity Chief Marketing Officer, and Co-Chair of Mobile Marketing Association’s Messaging Committee 

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Live Webinar Date: November 14, 2013

Webinar Partner:
 

Scoring on Two Screens to Drive In-Store Visits: Buffalo Wild Wings Case Study


Join Buffalo Wild Wings, space150, and Nielsen as we discuss a real-world success story in mobile brand advertising. Learn how the brand and agency collaborated to create an engaging in-app gaming experience across both the online and mobile medium, and worked with Nielsen to deploy a multi-screen measurement strategy using consistent, relevant metrics to measure results.   
 
Topics will include:
 
  • An overview of mobile brand advertising: where it’s been, and where it’s going
  • What are the metrics that matter: Measurement strategies for mobile and multi-screen campaigns
  • Recommendations for getting started with mobile advertising
 
Speakers:
Craig Key, Associate Media Director, space150
Ryan Richardson, Manager, Digital Media, Buffalo Wild Wings
Jeff Smith, Senior Vice President, Product Leadership for Advertising Effectiveness, Nielsen
 
Moderator:
Michael Becker, Strategic Advisor & Board Member, North America, Mobile Marketing Association
 

Live Webinar Date: October 29, 2013

Webinar Sponsor:
 

How to Win When Mobile Matters Most


Join Urban Airship’s Chief Marketing Officer Brent Hieggelke to discuss what leading companies are doing now to prepare for the inevitable: when mobile is the primary influence on business. 
 
For many businesses, we’ve passed the tipping point. The majority of customers interact with brands on mobile. The majority of revenue is influenced by mobile. 
 
This consumer-driven trend is accelerating, but marketers aren’t keeping up. Many react to the mobile revolution by trying to fit a square peg (the old web) in a round hole. Many allocate only a small fraction of total marketing resources to mobile. 
 
This webinar explores the reasons behind—and solutions for—this disconnect, believing that winning brands are constantly learning and evolving in the new mobile marketplace. 
 
In this webinar, we’ll cover:
  • Why mobile must be the No. 1 focus for your organization
  • Why apps are the most valuable owned media channel
  • How location and personalization influence your mobile strategies
  • Best practices from global brands making a huge impact with mobile
  • Advanced use cases that no one is taking advantage of—yet.
 
Speaker:
Heidi Tretheway, Director, Marketing Communications, Urban Airship
 
Moderator:
Michael Becker, Strategic Advisor & Board Member, North America, Mobile Marketing Association
 

Live Webinar Date: October 24, 2013

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Caution: Violating TCPA Can Cost Your Mobile Marketing Campaigns

It could be the calm before the impending TCPA regulation storm as the new TCPA laws have just gone into effect. As a brand marketer, you need to ensure that your marketing mobile campaigns run full steam ahead, and that the solution providers you use are operating in compliance with the new regulations related to consent management. In addition, you need to ensure that your mobile customer database is up to date and accurate to ensure that you are not at risk of TCPA violation.  

Join the Mobile Marketing Association and Neustar, Inc. for a free webinar to learn how mobile marketers and their solution providers can reduce their risk of TCPA violations, while ensuring that they connect with the right people. In this 60 minute webinar, you will learn about the following:

  • Overview of the new TCPA regulations
  • How companies in the industry are handling the new regulations
  • What solutions are available to ensure the accuracy of your mobile CRM data on an ongoing basis,  and what questions to ask your suppliers
  • How you can optimize your mobile marketing spend by ensuring you connect with the right people and mitigate hefty TCPA fines and risks 

It’s your choice. Don’t let TCPA regulations take hold of your mobile marketing strategies. Find out how you can improve your data quality to mitigate your TCPA risk and help avoid multi-million fines while keeping your marketing campaigns on the right track.

Speakers: 
Lisa Peterson, Director, Mobile Strategy & Business Development, Neustar
Becky Burr, Chief Privacy Officer, Neustar

Moderator:
Michael Becker, Strategic Advisor & Board Member, North America, Mobile Marketing Association

Live Webinar Date: October 22, 2013

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Introducing the MMA Location Terminology Guide

One of the most valuable components of the mobile marketing revolution, location data has revolutionized marketing outreach by offering an unprecedented advantage for marketers to connect with consumers at the right place and time. Location-based ad targeting alone is slated to be a $9B industry in a matter of a few years.

But understanding how location data works and how it impacts your business can be a real challenge. Location data can come from WiFi, cell towers, GPS, self-reporting, or some combination thereof. How it can be used for ad targeting, measurement, and marketing can be even more complex, let alone considering privacy implications of what’s possible and what isn’t.

Fortunately, the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, via its Location Committee, has developed “The Location Terminology Guide,” which outlines fundamental technologies, measurements and strategies across the location space. So now confusion and complexity no longer need to stand as a roadblock in enabling you to use location data for the benefit of your business.

Come learn about the Location guide and get some initial insight into how to use Location data for your advantage.

Speakers:
Monica Ho, VP Marketing, xAD
Jake Moskowitz, VP Innovation, Nielsen

Moderator: 
Guy Clayton, Director of Marketing, Mobile Marketing Association
 

Live Webinar Date: October 15, 2013

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How to Enhance Mobile Marketing Executions to Meet Any Advertising Objective

Agencies are boosting mobile ad spend. In fact, 69% of brand marketers plan to increase mobile advertising in 2013, according to eMarketer. Brands know there’s an opportunity in mobile, but are looking for guidance. Agencies can drive this for them.

There are key factors when planning campaigns on mobile. How do marketers leverage location, native ad formats and other unique factors? How do they create cohesive experience on devices – embedded and ingrained content on not just one screen, but three screens? How do tech capabilities and mobile assets (ad creative, optimized landing pages) play a factor? Brands expect their agency to know the answers. Plus, they expect agencies to tell them what’s next.

With 12% of consumers’ time on mobile and only 3% of digital budgets being spent on it, the potential for fast growth is enormous and can happen very soon.

Join us for a conversation between Centro SVP of Corporate Development, Ben Pashman, and Thinknear GM, Eli Portnoy, to discuss:

  • The evolution of mobile advertising opportunities and how it impacted brands and affected audiences
  • Popular and innovative techniques that are working in mobile
  • New players and technology to consider for advanced partnership strategies
  • A case study with a major brand showing how it leveraged new mobile technology in the marketing mix

Speakers:
Ben Pashman, SVP Corporate Development, Centro
Eli Portnoy, GM, Thinknear

Moderator:
Michael Becker, Strategic Advisor & Board Member, North America, Mobile Marketing Association

Seats are limited. 

Live Webinar Date: October 8, 2013

Webinar Sponsor:
 

Debunking Mobile Marketing Myths: Surprising New Data on Consumer Preferences

Three quarters of mobile consumers surveyed in eight countries would allow their location to be used by brands. Further data from the USA results indicate that social media web site ads are ineffective with 71% responding that they were “not at all likely” or only “somewhat likely” to engage. These and dozens of additional findings from an original consumer survey conducted by Millward Brown for mBlox will be presented, dissected and explored for value.

It is rare that a survey covering privacy, opt-in preferences, use cases, geofencing, multi-channel messaging and behavior of mobile consumers is undertaken on a global basis. Countries representing the Americas, APAC and EMEA are represented in the data, eight countries in total. Useful comparisons and contrasts between regions literally leap off the pages of data. Actionable insights for marketers wishing to engage their customers will be covered; including use cases from different industry segments.

mBlox a global leader in multi-channel messaging will lead this presentation critical to brand marketing professionals.

Speakers:
Stacy Adams, VP of Marketing, mBlox
Richard Kao, 
Product Marketing Manager, mBlox

Moderator:
Michael Becker, Strategic Advisor and Board Member, North America

 

Live Webinar Date: October 1, 2013

Webinar Sponsor:
 

Craft the Perfect Privacy-Friendly Location Policy for Your Mobile App

 
Join guest speakers Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc.  and Eric Newman, VP of Products & Marketing at Digby as they discuss how to craft a location-based marketing privacy policy that allows you to contextually engage your customers while protecting their personal data.  Our guest speakers will show how Loyalty, Transparency, Accountability and Value-Add Services add up to the perfect privacy-friendly mobile application and provide you with best practices to making it happen.
 
Moderator:
Michael Becker, North America Strategic Advisor and Board Member, Mobile Marketing Association
 
Speakers:
Fatemeh Khatibloo, Senior Analyst at Forrester Research, Inc. 
Eric Newman, VP Products & Marketing, Digby
 

Live Webinar Date: September 5, 2013

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The NAI Mobile Application Code: Extending Third-Party Compliance into the Mobile Ecosystem

The MMA will host a discussion of the Network Advertising Initiative's recently released Mobile Application Code, which extends the NAI's self-regulatory program into the mobile advertising ecosystem. The discussion will be led by Anthony Prestia, NAI counsel responsible for the development of the NAI mobile compliance program, and Alan Chapell, MMA Privacy Committee Co-Chair and NAI Board Member. This discussion will provide an overview of the newly released principles, an explanation of how the NAI principles interact with other industry initiatives, and the opportunity to ask question about the NAI mobile compliance program.

Speakers:
Anthony Prestia, Associate Counsel, Policy & Technology, NAI
Alan Chapell, MMA Privacy Committee Co-Chair and NAI Board Member
 
Moderator: 
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
 

Live Webinar Date: August 21, 2013

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Mobile Brand Advertising - What Advertisers and Media Sellers Need to Know

 
With consumer’s use of mobile devices increasing exponentially, brand advertisers can’t afford to be absent from the medium. In turn, media owners need to ensure they are creating mobile advertising vehicles that support advertiser’s goals. In this web seminar, we’ll cover everything you need to know to tap into the brand advertising opportunity on mobile devices, including:
 
•    Mobile media consumption projections
•    Opportunities to engage consumers in the mobile environment
•    Measurement strategy and tactics for mobile campaigns
•    Recommendations for getting started with mobile advertising
 
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns.
 
Moderator:
Michael Becker, North America Strategic Advisor and Board Member, Mobile Marketing Association
 
Speaker:
Susan Chaika, Senior Product Manager, Nielsen
 

Live Webinar Date: August 14, 2013

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Uncovering the Secrets of Tablet Advertising

The tablet advertising landscape is rife with potential, which is why VivaKi’s Pool team, along with 26 advertisers and publishers, spent 14 months with 20 million consumers (nearly one-third of all tablet users) to find the best ways to advertise on this emerging platform. In the process, the team studied 130 tablet ad executions and conducted an amount of unprecedented research in the space. This webinar will highlight the tablet findings uncovered during the Pool’s qualitative, quantitative and field trial phrases, identify the ad models that work best on tablets, and cover best practices for creative and media teams.

Key takeaways from the webinar will include researching illustrating:

  • If users engage, tablet ads work even better
  • People enjoy and use interactive options
  • Options create opportunities for advertisers

Moderator:
Michael Becker, Strategic Advisor, North American Board of Directors, Mobile Marketing Association

Speakers:
Helen Katz, SVP, Research Director, Starcom MediaVest Group
Beth Doyle, VP, Innovations, VivaKi

Live Webinar Date: August 8, 2013

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Location and Mobile Marketing: The Unique to Mobile Opportunity

The MMA location committee was established to give advertisers and their agency and media partners the confidence to invest their ad dollars into a growing new category of mobile ad products and services. This webinar will provide all participants with an overview of the primary activities that the committee is undertaking, including:

  • Location Terminology Guide – with strategic overview on: location data and signals; marketing segmentation and targeting, and; measurement and metrics, plus a comprehensive glossary. 
  • Location Research – modeled after SMoX, this research will focus on “The Impact of Location Services on sales Conversion.” This and other studies will examine the value of locally targeted mobile advertising and its impact on foot traffic & shopping behavior.
  • Discuss how we envision working with the DAA, once the Mobile Principles are released, on added guidance around location. 

Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

Presenters:
MMA Location Committee Co-Chairs

 
Monica Ho
Sr. VP, Marketing
xAd
 
Jake Moskowitz
VP Innovation
Nielsen

 

Live Webinar Date: August 1, 2013

Webinar Partner:
 

Mobile’s Data Game: How to Play by the Rules and Win

 
Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. 
 
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there. 
 
Key Learning Objectives:  
  • How to navigate and extract value from each vendor in the mobile messaging landscape
  • How to use data to build mobile campaigns that personally engage customers in a two-way conversation
  • How to develop mobile messaging scale economies across departments that will immediately bump bottom-line return
 
Moderator:
Michael Becker, Strategic Advisor, North American Board of Directors, Mobile Marketing Association
 
Speaker:
Matt Silk, CMO, Waterfall Mobile
 

Live Webinar Date: July 10, 2013

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Winning the Battle for Mobile Shelf Space

As more consumers migrate their online activities to mobile devices, the challenge for brands is to not just be mobile, but to own more “mobile shelf space” than their competitors.  While the knee-jerk reaction is to focus solely on app development, apps are just one part of a solid mobile marketing strategy.  

Successful mobile marketers are moving past the basics of SMS and in-app messaging to explore the interactions they are having with their customers across multiple channels and through a variety of messages types.  Their goal is to discover what experiences are of the most value to their audience and to design a strategy based upon them.

Join ExactTarget’s Vice President of Mobile Products R.J. Talyor as he details:

  • What Mobile Shelf Space is and why it is important for you to understand
  • Why profiling your customers’ to determine context, preferred channels, and interaction methods are key to content strategy
  • How to maximize mobile engagement through the four stages of the customer lifecycle; Acquire, Onboard, Engage and Retain
 
Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speaker:
R. J. Talyor Vice President, Mobile Products - ExactTarget
 

Live Webinar Date: July 2, 2013

Webinar Sponsor:
 

Mobile CRM – The Fan-Centric Approach to Digital Marketing

As an increasing number of sports organizations embrace the power of digital channels to engage with their fans, they are beginning to unlock the potential to communicate in a new way with each of their fans and sponsors. Whether it be social, SMS, application or mobile web -- brands are collecting a wealth of information about each individual fan. The challenge of getting someone to talk about a team/brand has evolved into how can you effectively collect and target your most loyal and passionate fans? This webinar will highlight how sports and entertainment properties are becoming more adept at not only creating ways to target fans, but also using those mobile engagements as opportunities to provide insight about their fans and the brands which partner with them. 

Topics for this webinar include:
 
•         Training Camp: the growth of mobile with sports/entertainment properties
•         Game Changer: how mobile is redefining broadcast and in-venue engagement
•         The Cross Over: ways mobile is being integrated with social media
•         Money Ball: how mobile is changing sports sponsorships and driving revenue
•         Post Game Analysis: how mobile will be a catalyst for a new type of CRM
 
Moderator: 
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speakers:
Jeff Ryznar, Vice President of Marketing, Phizzle
Michael Dierks, VP, IMG Media
 

Live Webinar Date: June 19, 2013

Webinar Partner:
 

The MMA Forum New York Debrief: The Key Insights and Take-Aways Identified by MMA Members

Designed for the mobile community who were unable to attend this year’s MMA Forum New York (and as a useful summary for those that did) we asked three of our members to join us as we identify and discuss the key take-aways from the May 8-10th event.  But, perhaps even more importantly, we ask what surprised them and which conversations at the event are most likely to prompt change, not just for their own business, but for the industry at large.

 
To provide further context to these insights, Michael Becker, Managing Director, North America for the Mobile Marketing Association (MMA), will discuss the MMA activities that will support this change and how members are leveraging those activities into competitive advantage.
 
Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speakers:
Michael Levinsohn, Executive Chairman, Archer
Matt Wise, CEO, ePrize
Steve Frenda,  Managing Director-Strategy & Development, Path to Purchase Institute
 

Live Webinar Date: June 13, 2013

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Mobile is an Economic Engine – Review the key findings of the MMA Mobile Economic Impact Study (MEIS)

Consider this: Mobile marketing contributed $139 Billion to U.S. economy in 2012 and that number is set to rise to $400 Billion by 2015.

That’s right, mobile is an economic engine and will continue to stimulate U.S. growth as a vibrant and lucrative platform. According to the recently unveiled, “MMA Mobile Marketing Economic Impact Study,” in 2012, the mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy. By 2015, that number will rise to $400 billion!

The “MMA Mobile Economic Impact Study,” is first objective and comprehensive overview of U.S. economic performance across the mobile marketing industry.

Join Greg Stuart, CEO, MMA and principal researcher, Joseph Plummer, Ph.D., of mLightenment, and Columbia University as they deep dive into the MEIS report and unveil never-before-seen insights and research.  Mobile is not just a marketing powerhouse but also an economic engine with unprecedented growth slated for the future.

After all, mobile converts every object into a medium and every place into an opportunity for a message.

Speakers:
Greg Stuart, Global Chief Executive Officer, Mobile Marketing Association
Joseph Plummer, PhD., mLightenment and adjunct Professor of Marketing, Columbia University

Live Webinar Date: June 11, 2013

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Maximizing Brand Trust & Reducing Corporate Liability: Protecting Customer Data Is Your Responsibility

Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you. In this new era of mobile in which customer data powers everything down the value chain, it's your responsibility to understand customer privacy and data protection.

As a marketing professional, it's known that protecting customer data can be costly. Yet the risks of privacy breaches can be even costlier on account of regulatory fines, remediation costs and damage to your company’s reputation. If customer data is leaked or exposed to unauthorized third parties across your digital properties, there could also be monetary risks in the form of lost revenue.

Join Danielle Jennings, Director of Product Marketing at TRUSTe, and Matthew Zilli, Senior Product Marketing Manager at Marketo as they discuss how B2B solutions providers are leveraging TRUSTe capabilities to protect the marketing channel and ensure governmental regulation compliance across the board. They will also provide a framework for measuring the effectiveness of your information privacy program as well as how businesses can and should remain informed on their web tracking activity.

From privacy policy review to security audits, this webinar will also discuss: 

· How Marketo has built a privacy strategy and program, further driving customer trust and loyalty.
· About the latest scanning technologies that allow you to be empowered with decision-making data.
· How to comply with the ever-evolving global regulations such as the EU Cookie Directive. 

Attend this webcast to receive a complimentary 100-Webpage scan, and gain insight on potential unauthorized third-party trackers which could be adversely affecting web performance impacting SEO rankings.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Danielle Jennings, Director of Product Marketing, TRUSTe
Matthew Zilli, Senior Product Marketing Manager, Marketo

Live Webinar Date: June 5, 2013

Webinar Sponsor:
TRUSTe Logo
 

Turning Mobile Marketing into Consumer Purchases

While mobile marketers have become very adept at utilizing the power, reach, and momentum of the mobile device to drive product interest and inquiries, conversion to purchases has lagged far behind.  Challenges such as checkout integration, mobile site optimization, and wallet adoption and acceptance have proved significant barriers to driving more prolific product purchases on mobile devices.  This is evidenced by the fact that the click-to-purchase conversion rate for the desktop is four times higher than that on mobile devices.  What’s been missing is an effective way to turn the consumer "buying moment" into a call to action that yields an instant purchase.  

Whether you’re looking to monetize your social site or fan pages, reduce the comparison-to-conversion distance on your comparison shopping site, or drive instant “point of looking” purchases on your shopping app, the challenge of delivering the right consumer checkout experience has been the limiting factor.  
 
In this webinar, you’ll learn how to create a consumer experience that is fast, efficient, and intuitive, eliminating the historical barriers to purchasing via mobile devices, without requiring merchant integration, by leveraging your existing online store, and overcoming digital wallet limitations. 
 
Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association
 
Speaker:
Murali Subbarao, Founder & Chief Revenue Officer, Billeo Inc.
 

Live Webinar Date: June 4, 2013

Webinar Partner:
 

Are Your Audience-Building Efforts Suffering Due to Consumer Privacy Concerns?

As you grow and build your audience-base, the focus on privacy management and consumer privacy becomes critical to your organization. Privacy management is equally important with the growth of mobile applications and digital editions.

Hear experts, Robin Andruss, Director of Privacy Solutions at TRUSTe, and Vicki Ryan, Head of Marketing for Pinsight Media+ mobile advertising at Sprint, as they share insights on how to best manage your customer privacy, while increasing trust among customers.

This is a must-attend webcast for Marketers! Attend and learn: 
· The effects of consumer mistrust on your ability to capture subscribers and data
· Privacy issues with the advent of mobile apps and digital editions
· Tactics you can use to protect and alleviate your audience's concerns over privacy
· The importance of creating and communicating privacy policies, for all platforms, including mobile, that can actually help your audience-acquisition efforts 

Join us to hear more about consumer privacy concerns and what you can do to alleviate these concerns. We look forward to your attendance.

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
Vicki Ryan, 
Head of Marketing, Pinsight Media+ Mobile Advertising, Sprint New Ventures
Robin Andruss, Director of Privacy Solutions, TRUSTe
 

Live Webinar Date: May 16, 2013

Webinar Sponsor:
 

Maintaining a Competitive Edge in the Mobile Ecosystem: The Benefits of MMA Membership

With many years working closely with MMA members representing brand marketers, media agencies, publishers, networks and technology enablers, in addition to his own experience across the mobile ecosystem, Michael Becker will share his insight on what has allowed many MMA members to sustain a remarkably consistent competitive edge and how other companies can apply this best practice. Key topics to be discussed will include:

Understand mobile's role along the path to purchase and trends driving the industry forward
How to grow your business and lead through best practices and standards
What's on the horizon
 
Presenters:
Michael Becker 
Managing Director, North America
Mobile Marketing Association
 
Adam Lavine
CEO
FunMobility
Co-Chair  MMA Mobile Coupon Ad Unit Standards Committee
 
This webinar will detail the priorities of our existing members and how the MMA focuses its time and resources around those goals. The initial session will be followed by a 15-30 minute Q&A, giving you an opportunity to ask direct questions around what membership value looks like given your specific priorities.
 
Whether your organization is a marketer, retailer, agency, advertiser, advertising solution, media network, mobile solution or service providers – or any other entity that intends to leverage or contribute to the use of mobile marketing as a channel – the MMA is a key partner and a crucial element of your success.
 
Simply put, the MMA works to promote, educate, measure, guide and protect the mobile marketing industry for your benefit.
 
For full membership details and benefits visit www.mmaglobal.com/membership
 

Live Webinar Date: May 16, 2013

Webinar Partner:
 

An Unfiltered Look at Publishers’ Perspectives on Platforms, Cross-Channel Auditing and Media Measurement

The Alliance for Audited Media recently conducted an online survey of its publisher members—newspapers and consumer and business magazines—to share their experiences with paywalls, apps, revenue models, devices, auditing and much more. In addition to the broad survey, AAM interviewed a select group of top publishers to find out more about their perspectives.

Join AAM’s Digital Services Vice President Eric John for a new webinar that highlights the survey findings and takes an in-depth look at what publishers really think about:

• Trends in native vs. web app development 
• The most important digital engagement metrics
• Business models and service solutions
• Content marketing via personalized reader apps
• Future mobile and digital monetization 

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speaker:
Eric John, Digital Services Vice President, Alliance for Audited Media

Live Webinar Date: May 15, 2013

Webinar Partner:
 

Screen Wars: How connected screens are changing the way we move, meet and buy

All screens are now connected. They not only define our content but more importantly the way the we consume and use this content. The 2010s will not only be defined by screens but by the spaces between them and the greatest challenge facing our digital economy will be how to connect the content, commerce and communication seamlessly across these screens.

This presentation will explore the business of the screens and challenge retailers, brands and malls face in 2013.

Gary Schwartz has been named the Mobile Commerce Evangelist of the Year 2013. Mr. Schwartz has been at the frontlines of the mobile industry for over a decade and is the author of two books, “The Impulse Economy: Understanding Mobile Shoppers” and “Fast Shopper. Slow Store: A Guide to Courting and Capturing the Mobile Consumers,” both of which highlight the current state of the mobile commerce space and chronicle the significant impact that the mobile revolution is having on retailers.

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speaker:
Gary Schwartz, President & CEO, Impact Mobile

Live Webinar Date: May 14, 2013

Webinar Partner:
 

Greatest Moments from Mobile Saturday: Brands at SXSW Speak Out

Find out how some of the world’s largest brands—and most influential mobile pioneers—are connecting with customers in increasingly relevant and personal ways.

From embracing the second screen during a broadcast, to guiding users through a store for a better shopping experience, companies including Starbucks, Walmart and Walgreens shared their best practices at Mobile Saturday.

Event host Urban Airship’s CMO Brent Hieggelke will dig deeper into the key themes emerging from Mobile Saturday, including evolving mobile strategy, a new take on engagement value and why some apps connect with customers’ daily lives while others are ignored or deleted.

This webinar includes top takeaways from the full day of panels and presentations:
• Retail approaches to mobile, from push messages to in-store shopping guides
• How geolocation and location history create unprecedented message context
• Using digital wallet passes, coupons and loyalty cards
• Surprising stories of ROI, including one campaign that drove traffic 16 times the company’s best day ever.
• The connection between regular user engagement and customer loyalty.

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speaker:
Brent Hieggelke, CMO, Urban Airship

Live Webinar Date: May 1, 2013

Webinar Sponsor:
 

Social Media Integration, Meet Mobile Marketing ROI

Social media and ALL digital marketing have become forever linked. And the research, case studies and proven tactics are truly showing themselves as ubiquitous in application for any Social Media Strategy. Whether it’s the explosive growth of Mobile in APAC or the Social Media success stories in the US, all companies that embrace the trends and boldly executing are seeing tremendous ROI…and we’ll show you why and how. You’ll learn:

• Mobile: Top Trends and Tips from the experts on the forefront of SoLoMo (Social Local and Mobile)
• Facebook & Mobile Adoption: Facebook Amplification Tactics Driving Increase in Sales of over 200% for brands like Starbucks, Target and Amazon
• Mobile Combo with Youtube & Video: How to build an engagement strategy around your social actions and engaging video content
• Integrated Marketing: Aligning your social strategy across with existing and departmental goals and attribution models to prove it.
• Online Marketing Institute: Research and Case Study examples from SAP, Cisco, Starbuck, Amazon, Intel.. pointing the way to the foundational principles of Social Success.
• Analytics: Ways to plan your social media marketing strategy and measure success through Mulit-channel Attribution Models

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Associatino

Speaker:
Aaron Kahlow, CEO & Founder, Online Marketing Institute

Live Webinar Date: April 30, 2013

Webinar Partner:
 

The Intersection of Mobile, Location and Commerce

Join us for an understanding of how location-based mobile marketing and advertising can be successfully harnessed by brands and merchants. We’ll detail case studies covering innovative campaigns for premier advertisers. We’ll also explore how mobile fits into broader omni-channel strategies and take a look ahead at how new commerce opportunities will evolve in the coming year.

In this webinar, we will discuss:

  • How to optimize mobile advertising campaigns by coupling location-awareness with other targeting parameters and data feeds
  • How to use mobile to derive and accelerate consumer intent to purchase
  • How mobile and cloud based payment technologies will revolutionize commerce

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
Scott Hendrickson, Head of Advertising Solutions, PayPal Media Network
Sarah Hodkinson, Head of Marketing & Sales Strategy, PayPal Media Network

Live Webinar Date: April 25, 2013

Webinar Sponsor:
 

The Impact of Intelligence on Consumer Mobile Experiences

Is your mobile experience hurting or helping your business? Do you know how to leverage your mobile user data to drive customer lifetime value, engagement and profitability? Attend this webinar to learn how mobile intelligence is answering these questions and changing the way businesses think about analytics.

Join Julie Ask, Vice President and Principal Analyst at Forrester Research, Inc., and Josh Williams, President and Chief Science Officer at Kontagent as they discuss:

  • Why “Mobile First” organizations are using mobile intelligence to lead the market
  • How to craft impactful mobile strategies and KPIs based on user location, multiscreen and more

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association


Speakers:
Julie Ask, Vice President and Principal Analyst, Forrester Research, Inc.
Josh Williams, President and Chief Science Officer, Kontagent

Live Webinar Date: April 24, 2013

Webinar Sponsor:
 

Using Data To Create Stronger Engagements and Expand Customer Relationships

Learn how marketers can leverage insights about their mobile audiences to enable smarter marketing campaign planning and execution and apply this intelligence in real-time at every step of the consumer lifecycle. The webinar topics will include:

  • How data and marketing analytics can be used to improve campaign ideation and execution 
  • What data and insights can be used by marketers to create relevant engagements with their mobile consumers in a privacy-safe manner
  • How marketers can leverage real-time intelligence to influence mobile consumer actions
  • Actual examples of how data is being applied at each milestone along the path to purchase on mobile to increase ROIs

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
Henry Li, Director, Mobile Advertising, Neustar
Lisa Peterson, Director, Business Development, Neustar Mobile Solutions
Purvi Doraiswamy, VP, Advertising Services, Verve Mobile

Live Webinar Date: April 23, 2013

Webinar Sponsor:
 

Maximizing Reach and Minimizing Risk: Compliance in Mobile Marketing

Mobile marketing slices through the noise of other media channels and engages consumers on the device that is seemingly always within reach. With mobile adoption in the U.S. over 100% and smartphone penetration over 50%, consumers receive information on their phones through voice calls, text messages, emails, and mobile websites. By harnessing the power of mobile, marketers can strengthen relationships, reward customers, and deliver powerful results.

With the immediate access provided by the mobile channel offering, it is imperative that marketers are educated on the boundaries of compliance and consider them carefully in their campaigns. In 2012, SoundBite advocated for our clients and the industry to secure a successful FCC declaratory ruling that drove clarity within the complex compliance landscape. Continued efforts like this will be necessary to remove ambiguity from this channel and provide more flexibility and opportunity for marketers using mobile in their strategies.

In this webinar, you will learn:

• Industry best practices for compliant and successful mobile marketing programs 
• The keys to capturing, honoring, and increasing consumer opt-ins and preferences
• How the December 2012 FCC declaratory ruling clarifies text opt-out confirmations
• Innovative mobile strategies used by leading organizations that are effective and compliant

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
John Tallarico, Vice President, Proudct Management, SoundBite Communications
Lindsay Woodworth, Director, Marketing and Pre-Sales, SoundBite Communications
Salman Suhail, Product Manager, Mobile Marketing, SoundBite Communications

 

Live Webinar Date: April 4, 2013

Webinar Partner:
 

Creating an Effective Consumer Engagement Channel Using Mobile Messaging

More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers – mobile web, applications, push notifications, Apple's passbook, QR codes and more – It is very easy to overlook the workhorse of mobile marketing, the humble SMS.

Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training.

"SMS is priority number 1 because only with SMS you can reach anyone.” 
-Gavin Mehrotra, Coca Cola, Director of International Media, May 2011 

Attendees will see how enterprises from all industries are using mobile messaging to better engage with the customers. From public transit companies sending travel alerts to utility companies sending appointment reminders to delivery companies confirming delivery dates. The webinar will include real life examples of how SMS is being used today by a wide range of companies.

In this webinar we will be working through the process of creating a successful mobile messaging strategy.

Key Takeaways: 

  • How to create a world class mobile messaging strategy
  • Regulations – what are they, how to stay compliant
  • Examples of best practice global companies
  • Key resources to get you started

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speaker:
Robert Heuser, Sr. Manager, North America Sales Engineering, SAP

 

Live Webinar Date: March 26, 2013

Webinar Sponsor:
 

Winning the Hearts, Minds and Wallets of the Hispanic Customer Using Mobile

Hispanic consumers are clearly becoming the most important prospects for marketers, across all sectors. Walmart has reported that 100% of its sales growth is now coming from the multicultural customers. In this webinar we'll provide an overview of the Hispanic customers and strategies on how to engage this majority-minority throughout the path to purchase in order to win their hearts, minds and wallets.

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
James Briggs, CEO, Briabe Mobile
Diana Valencia, Sr. Vice President, Multicultural Communications, Porter Novelli
Gabriela Alcantara, Cultural Strategist/President, GAD Marketing Communications

 

Live Webinar Date: March 20, 2013

Webinar Partner:
 

Introducing the MMA Mobile Coupon Ad Unit Standard Initiative

The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials.

Key Takeaways:

  • An overview of the Mobile Coupon Ad Unit Standard Initiative
  • How this initiative can boost mobile media spend and effectiveness
  • How your company can get involved in field trials

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speakers:
Adam Lavine, Founder and CEO, FunMobility
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association

 

Live Webinar Date: March 6, 2013

Webinar Partner:
 

How CMOs Can Succeed with Mobile Marketing

As mobile moves from afterthought to center stage, CMOs need to understand how mobile affects every phase of the customer journey, from consideration to purchase. In this webinar, How CMOs Can Succeed with Mobile Marketing, iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin will share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day.

CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you’ll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don’t miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Rachel Pasqua, Vice President of Mobile, iCrossing
Noah Elkin, Principal Analyst, eMarketer  

Live Webinar Date: February 12, 2013

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Going Mobile – Top 3 Privacy Tips for 2013

Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy?

Join Brian Wiechowski, Director of Business Development – Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics:

  • Mobile Privacy 101: compliance, brand, and consumer engagement 
  • State of the industry: regulation, self-regulation, and consumer behaviors
  • Your top three priorities for 2013: privacy policies, data collection, and consumer preference 

Moderator:
Michael Becker, Managing Director, North America, Mobile Marketing Association

Speaker:
Brian Wiechowski, Director of Business Development – Mobile Solutions, TRUSTe

Live Webinar Date: February 6, 2013

Webinar Sponsor:
 

Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement

Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers’ mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion.

Join us online to discuss Passbook strategies and understand: 

  • The essential new role of Passbook in the mobile marketing mix
  • How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time
  • How passes work as powerful "lightweight" apps, that can be updated in real-time
  • How to easily execute Passbook campaigns without writing code or being a developer

Moderator: 
Michael Becker, Managing Director, North America, MMA 

Speakers:
Joe Beninato, GM Digital Wallet, Urban Airship
Brent Hieggelke, Chief Marketing Officer, Urban Airship

Live Webinar Date: January 24, 2013

Webinar Sponsor:
 

New Mobile Web Ad Measurement Guidelines and the Impact of "Client Side Counting"

The MMA, in partnership with the Interactive Advertising Bureau (IAB US) and the Media Rating Council (MRC), has issued updated guidelines on how to measure and count mobile web ad impressions. Version 2.0 of the “Mobile Web Advertising Measurement Guidelines” includes a change that requires client-side counting for mobile web ad impressions, which will increase consistency with computer-based ad measurement, make impression counts far more robust and reliable, and may help to reduce mobile discrepancies.

In this webinar, the MMA will review the importance of guidelines, the general benefits of industry standards and the core principles of ad measurement. These guidelines are principally applicable to mobile marketers, wireless operators, mobile publishers and ad serving organizations, and is intended as a guide to accepted practice. Additionally, planners and buyers of mobile media advertising can use these guidelines to assist in determining the quality of measurements.

Importantly, webinar participants will learn about the impact of client side counting,why it is considered a high quality industry standard in the desktop web and how it will potentially impact buyers and sellers of mobile web advertising.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Richy Glassberg, COO, Medialets
David Gunzerath, Sr. VP & Associate Director, Media Rating Council
George Ivie, CEO & Executive Director, Media Rating Council
Leo Scullin, Global Industry Initiatives, MMA

Live Webinar Date: December 19, 2012

Webinar Partner:
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Mobile Video A Huge Opportunity for Brand Engagement

The surge of video on mobile platforms is driving behavioral changes in consumers. In an era of video everywhere thanks to smartphones and tablets, businesses must grasp the potentially monumental difference in how consumers are motivated. This important webinar will answer the most important questions: What behavioral shifts are occurring? Who is driving these shifts? What tactics are most successful? What are the major content trends in video? It will also reveal key usage trends, the latest research validating the ad effectiveness of mobile video and how mobile video is improving ROI for major brands. Mobile video presents a growth opportunity for publishers and advertisers, so don’t miss this opportunity to understand what it means for you.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Hans Fredericks, Vice President, Mobile, comScore
Will Kassoy, CEO, AdColony
Erik Moreno, SVP Corporate Development at Fox Networks Group and Co-Manager at Dyle TV
Anne Schelle, Acting Executive Director, Open Mobile Video Coalition
Alex Wellen, Vice President of Video Products, CNN Digital

Live Webinar Date: December 11, 2012

Webinar Sponsor:
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Winning the Mobile Battle of the Brands

How the smartest brands are winning big with their mobile app and "Good Push" messaging

Mobile is creating new opportunities for brands to develop lasting customer relationships but the stakes keep rising on the rapidly-expanding mobile battlefield. With access to customers any time, anywhere, there are endless possibilities. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. In this webinar, we'll show specific examples of how brands are attacking this opportunity, and go step-by-step through the Seven Rules of Good Push in order to maximize engagement while at the same time, building a stronger brand relationship with connected consumers.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speaker:
Brent Hieggelke, Chief Marketing Officer, Urban Airship

Live Webinar Date: December 5, 2012

Webinar Sponsor:
 

Smarter Smartphone Marketing: How Push Messaging Fits in a Cross-Channel Campaign

You’ve already invested time and resources in a mobile app. But smartphone users have dozens of apps competing for attention on every handset. How can you drive engagement, conversions and purchases within your mobile app using a cross-channel approach? Learn from interactive marketing leaders at ExactTarget and Urban Airship along with the Mobile Marketing Association on how you can integrate the latest strategies and best practices to integrate push messaging with cross-channel consumer data to drive phenomenal business results for your app.

Key Takeaways:

  • Learn how to drive app engagement in your app by combining push messaging strategies and best practices alongside other marketing channels
  • Optimize how you gain insight into how users are navigating in your app—and how to increase it using cross-channel marketing
  • How you can build cross-channel campaigns that coordinate other cross-channel marketing efforts across email, SMS, Facebook, Twitter and other channels
  • See a live demo of ExactTarget MobilePush powered by Urban Airship

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
R. J. Talyor, Vice President of Mobile Products, ExactTarget 
Doug Wilson, MobilePush Product Manager, ExactTarget
Brent Hieggelke, Chief Marketing Officer, Urban Airship

Live Webinar Date: November 6, 2012

Webinar Partner:
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Using Push Notifications to Generate Revenue, Drive Transactional Volume, and Increase Customer Loyalty

Join Xtify to learn how retailers, travel and hospitality brands, as well as publishers are using targeted push notifications to drive desired customer actions, increase transactional revenue, and build mobile user engagement. Our discussion will include real-world examples, best practices, and offer mobile marketers a clear understanding of how application usage history, customer location, user preferences, and CRM can be utilized to keep their apps and brand top-of-mind while also respecting user privacy.

Moderator:
Michael Becker, Managing Director, North America ,MMA

Speakers:
Josh Rochlin, CEO, Xtify
Dan Gesser, VP, Business Development, Xtify

Live Webinar Date: October 24, 2012

Webinar Sponsor:
Xtify
 

Helping the Path to Purchase: Highlights from the BrandSpark North American Shopper Study and Canadian Marketers' Survey

The BrandSpark American and Canadian Shopper Studies surveyed over 100,000 shoppers, capturing shoppers' mobile habits and media perceptions, as well as the key trends driving innovation in consumer packaged goods. The 7th Annual BrandSpark Canadian Marketers' Survey captured the outlook of Canadian marketers on marketing strategy and media spend, including plans to implement or increase spend on mobile initiatives.

Learn:

  • Opportunities for mobile media within the path-to-purchase.
  • Shoppers willingness to use mobile devices for shopping activities including downloading coupons and making shopping lists.
  • Shopper usage and awareness of QR codes and NFC technology.
  • Marketers' top areas for new strategy initiatives and what they perceive as the hottest marketing trends of 2012.
  • Marketers intent to increase or decrease spend across traditional and new media channels.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Robert Levy, President, BrandSpark International
Philip Scrutton, Director, Consumer Insights, BrandSpark International

Live Webinar Date: October 18, 2012

Webinar Partner:
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Mobile Marketing in the Age of Trillions

We are now fighting over the last few inches at the very top of PC Mountain. And mobile devices are just the next turn of the screw. It's estimated that there are already 4 to 6 billion cell phones in use. What about tomorrow?

We are fast approaching a much bigger mountain of unbounded complexity—Trillions Mountain. What will mobile mean for marketers in a world where there are at least a trillion embedded computers—where consumers actually live IN the information? This is a world where every sheet of paper printed can have the computing power of the newest iPad. Where swallowed pills use stomach acid to send wireless signals to bandages on the belly. And where billionaires are born by charging fractions of a penny multiplied by trillions. In this webinar, we'll talk about the rise of "T-Commerce" and its potential impact on mobile marketers.

You will learn:

  • How to create experiences that will blend atoms and bits seamlessly.
  • How the rise of gaming is an emergent property of Trillions.
  • How Big data will become Bigger Data, and how you can use these insights today to set yourself up for business success on the next mountain.

** 5 live webinar attendees will win a copy of the newly released book Trillions by speaker Mickey McManus. 

Moderator:

Michael Becker, Managing Director, North America, MMA

Speaker:
Mickey McManus, President & CEO, MAYA Design

Live Webinar Date: October 17, 2012

Webinar Sponsor:
MAYA
 

How Chiquita and FunMobility used Reward-Driven Mobile Relationship Management to Win at Retail

Technology has radically changed, and traditional CRM, analytics and product marketing need to be completely rethought in light of the smartphone revolution. Mobile Relationship Management (MRM) is rapidly transforming how companies engage and interact with users. True and effective MRM has only recently been made possible by new platforms and tools.

Key learnings in this webinar include:

  • Case Study: Real World Results from the award-winning Chiquita FanFun app
  • Making sense of the mobile landscape to pick effective solutions
  • Utility and emotional benefits to drive app downloads
  • The “circle of trust” and providing value to keep apps installed
  • How HTML5 can be used to create powerful hybrid apps
  • Top 5 Takeaways on how to build lasting and profitable relationships via mobile

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:

Adam Lavine, CEO, FunMobility
Daniel Pfeiffer, VP Marketing, FunMobility
Cassidy Hamilton, Brand Marketing Specialist, Chiquita Brands

 

Live Webinar Date: October 11, 2012

Webinar Partner:
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Cross Platform Optimization - Utilizing Technology to Move Brands Across Screens

The days of running a campaign on only one specific platform are over! Consumers use many devices, so brands need to optimize across all devices to stay on top of the competition. Cross Platform Optimization gives marketers the tools to optimize a campaign in real-time based on their end goal, regardless of the medium. Through real examples of clients who were able to drive significant increases in performance using very simple optimizations, Advertising.com will discuss recent findings and best practices in cross platform optimization. Any brand or agency will find the information helpful in improving marketing results for the future of ad buying across devices.

Moderator:

Michael Becker, Managing Director, North America, MMA

Speaker:
Chad Gallagher, Director of Mobile, Advertising.com

 

Live Webinar Date: September 25, 2012

Webinar Sponsor:
Advertising.com
 

Mobile Marketing at Work: How a Well-Executed Campaign Helped Grow Mobile Sales

Cass Baker, EVP of Chicago based Leapfrog Online will lead a discussion on how across the Leapfrog Online client portfolio, leading brands are integrating mobile as a strategic revenue tool in the marketing mix. He will address how Leapfrog Online is creating focused experiences that reflect evolving consumer behavior in mobile and tablets and how the company has demonstrated a tangible ability to drive dramatic revenue growth for leading brands.

Specifically, Baker will address how Leapfrog Online helped to grow mobile sales from 0 to 10% of Total Digital Sales for Time Warner Cable in 3 months, why mobile and tablets have quickly become a rising star in the Time Warner Cable’s digital portfolio, and what’s differentiating TWC’s mobile campaign as a true innovator in the field.

Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. Baker will share insights around consumer-centric engagement, strategies and tactics.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speaker: 
Cass Baker, EVP, Leapfrog Online

Live Webinar Date: September 12, 2012

Webinar Sponsor:
Leapfrog Online Logo
 

Embracing the Showrooming Mobile Shopper

We already know that consumers are using their mobile device to enhance their shopping experience. As smartphone adoption continues to skyrocket, consumers are smarter and more informed than ever before. Instant access to product comparisons, prices and reviews – all while standing in the aisle – give the shoppers the upper hand. Retailers have a choice – embrace mobile to enhance the shopping experience or risk being “Amazoned.”

Join Vibes’ Director of Mobile Solutions Matt Cava to review key insights of a Vibes-commissioned study on the purchase behavior of the mobile consumer and learn key strategies for leveraging mobile to recapture lost revenue.

In this webinar, you will learn:

  • The latest stats on showrooming’s impact on a retailer's bottom line
  • How retailers are combatting showrooming by embracing smart mobile experiences
  • How the right mobile content can reduce the path to purchase
  • The opportunities with leveraging mobile post-purchase to drive deeper engagement and loyalty

 

Moderator:
Michael Becker, Managing Director, North America, MMA

Speaker:
Matt Cava, Director, Mobile Solutions, Vibes 
Laura Davis-Taylor, SVP, Managing Director, BBDO SHOPWORK

Live Webinar Date: September 6, 2012

Webinar Sponsor:
Vibes
 

How to Acquire Loyal App Users who Engage and Transact

Hear Craig Palli, mobile app marketing authority, and VP of Business Development at Fiksu, explain how to unlock the secrets to generating large numbers of downloads by the users you value most. Kim Luegers, Director of Mobile at Pandora will provide perspective on how Pandora keeps its 50 million unique mobile & tablet users engaged in the app environment. You’ll learn proven marketing approaches used by leading mobile app businesses to increase app store ranking and drive large download volumes – from profitable, loyal users.

View this Webinar to:

  • Learn how to drive downloads from profitable users
  • Hear about leading-edge mobile app marketing tools used by leading businesses
  • Learn methods to increase download volume and reduce user acquisition cost

Moderator:
Michael Becker, Managing Director, North America, MMA

Speaker: 
Craig Palli, VP of Business Development, Fiksu
Kim Luegers, Director of Mobile & Emerging Media, Pandora

Space is limited, reserve your spot today!

Live Webinar Date: August 29, 2012

Webinar Sponsor:
Fiksu
 

Become Best-in-Class in Mobile: Learn How Coca-Cola's Mobile Center of Excellence Adds Value & Educates from Within

Digital is clearly key for Coca-Cola, and they do it right. As a mature brand, they understand consumer behavior and see the need to adopt innovative marketing technology and approaches to bring value to the consumer, customer and organization. One of the major reasons the Company has been so successful in connecting the physical to the digital world is their Mobile Center of Excellence (MCOE) which has developed key strategies, identified gaps and opportunities. This continual process accelerates development with key vendors, partners and constituents to help drive initiatives using mobile.

In this webinar, members of the MCOE will share the vision, mission, method and results of the Center of Excellence, as well as discuss the needs that Mozes, a mobile engagement partner, helps to fill through supporting events like Essence Music Festival, NASCAR 600, Coca-Cola Beach Spring Break, and College football games.

Attendees will learn:

  • How to approach cultivating an in-house mobile expert or team.
  • How mobile is transforming the event experience.
  • How to convert participation into long-term relationships.
  • Best practices for building a successful mobile engagement strategy incorporating audience engagement.

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Tara Scarlett, Senior Manager, CRM and Mobile Marketing, The Coca-Cola Company
Chris Bigda, Connections Planning & Investment, Media & Interactive, The Coca-Cola Company
Dorrian Porter, CEO, Mozes Inc.

Space is limited, reserve your spot today!

 

Live Webinar Date: August 16, 2012

Webinar Partner:
 

Improving the Economics in Mobile Marketing

Today mobile devices of all sorts have flooded markets around the world. The digital consumer is dependent on their mobile device for everything from entertainment, to shopping to banking. Time spent in front of the mobile device screen is outpacing all other screens together. While app revenue is growing fast, ad revenue is lagging on mobile and a huge opportunity that simply hasn’t had the technology available to tap efficiently.

In this webinar, James Lamberti GM of AdTruth and Anne Frisbie Head of North America at InMobi will discuss the challenges marketers are faced with today and the trends and technologies shaping the future of mobile marketing.

In this session we will discuss:

  • Current landscape and the trends that will shape it in the future 
  • How the economics of mobile marketing can be improved 
  • A case study looking at the struggles and successes leading to efficient ad monetization on mobile devices 

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
James Lamberti, GM, AdTruth
Anne Frisbie, Head of North America, InMobi

Space is limited, reserve your spot today!

Webinar attendees will receive a special early release of the AdTruth Whitepaper also titled "Improving the Economics in Mobile Marketing" that is intended to present a view of the current landscape and the trends that are shaping mobile today and will shape it in the future. The paper goes into the challenges facing mobile marketers and also looks at how well (or poorly) current advertising and marketing efforts are performing in this environment. While mobile devices are rapidly outpacing traditional desktop as the platform of choice for consumers, marketing and advertising is currently failing to capitalize.

Live Webinar Date: August 2, 2012

Webinar Partner:
 

Emerging Issues in Mobile Privacy and MUID, A Discussion of the Principles and Tenets At Work

In mobile marketing today, privacy is the new lightning rod for regulators, advocates and politicians all around the globe. Many issues are emerging that are unique to mobile and this webinar will draw attention to the most serious, if not complex, issues that the mobile marketing industry is facing today.

This session will focus on the issues, not the solutions, that the mobile industry will be confronting around the mobile unique identifiers (MUID) associated with mobile devices. We will offer a framework that will help categorize the use of MUID from the benign to the sensitive, with the associated privacy implications.

Moderator:
Rohit Dadwal, Managing Director, Asia-Pacific, MMA

Speaker:
Leo Scullin, Global Industry Initiatives, MMA

Live Webinar Date: July 31, 2012