July 15-17, 2012 – Casa De Campo, Dominican Republic

Opening Night Keynote:

Keynote Presenters:


Julie Brill
Julie Brill
Federal Trade Commission

Julie Brill was sworn in as a Commissioner of the Federal Trade Commission April 6, 2010, to a term that expires on September 25, 2016.

Since joining the Commission, Ms. Brill has worked actively on issues most affecting today’s consumers, including protecting consumers’ privacy, encouraging appropriate advertising substantiation, guarding consumers from financial fraud, and maintaining competition in industries involving high tech and health care.

Before she became a Commissioner, Ms. Brill was the Senior Deputy Attorney General and Chief of Consumer Protection and Antitrust for the North Carolina Department of Justice, a position she held from February 2009 to April 2010. Commissioner Brill has also been a Lecturer-in-Law at Columbia University’s School of Law. Prior to her move to the North Carolina Department of Justice, Commissioner Brill was an Assistant Attorney General for Consumer Protection and Antitrust for the State of Vermont for over 20 years, from 1988 to 2009.

Commissioner Brill has received several national awards for her work protecting consumers. She has testified before Congress, published numerous articles, and served on many national expert panels focused on consumer protection issues such as pharmaceuticals, privacy, credit reporting, data security breaches, and tobacco. Commissioner Brill has also served as a Vice-Chair of the Consumer Protection Committee of the Antitrust Section of the American Bar Association.

Prior to her career in law enforcement, Commissioner Brill was an associate at Paul, Weiss, Rifkind, Wharton & Garrison in New York from 1987 to 1988. She clerked for Vermont Federal District Court Judge Franklin S. Billings, Jr. from 1985 to 1986. Commissioner Brill graduated, magna cum laude, from Princeton University, and from New York University School of Law, where she had a Root-Tilden Scholarship for her commitment to public service.

Commissioner Brill is married to Mark Miller, and has two sons.

Paul Caine
Paul Caine
Executive Vice President and Chief Revenue Officer
Time Inc.

As Executive Vice President and Chief Revenue Officer, Paul Caine is responsible for all of Time Inc.’s ad sales revenues. He brings together the company’s groups—Style & Entertainment, Lifestyle, Sports, and News—to best serve the company’s clients and ensure Time Inc.’s marketplace leadership.

Caine oversees Time Inc. Branded Solutions, an integrated, full-service, sales, marketing and creative organization that serves as a complement to Time Inc.’s brand sales. The group’s focus is on adding value for the company’s largest clients by harnessing the scale of Time Inc.’s assets with Time Inc. branded programs and ideas.

Caine’s Executive Vice President duties also include serving as President and Group Publisher of the Style & Entertainment Group, where he oversees its six category-leading titles: PEOPLE, InStyle, Entertainment Weekly, ESSENCE, People en Espanol, and People StyleWatch.

Through official partnerships with the Screen Actors Guild (SAG Awards), The Recording Academy (Grammy Awards), the Hollywood Foreign Press Association (Golden Globe Awards), and the Sundance Film Festival, the Style & Entertainment Group has unparalleled access to the biggest entertainment events each year. In addition to branded showcase events like the Essence Music Festival and People en Espanol’s Festival, the Group executes more than 12,000 retail promotions and events each year.

Under Caine’s leadership, PEOPLE has been recognized with some of the industry’s most prestigious accolades including Advertising Age’s “Magazine of the Year,” Adweek’s “Hot List” (ranked #1 in 2010), and Capell’s Circulation Report’s “Best Performers In Circulation.” In 2009, PEOPLE and ESSENCE both earned spots on Advertising Age’s “A-List,” while PEOPLE StyleWatch was ranked #2 on Adweek’s “10 Under 60 Hot List.” In 2008, People.com was named Adweek’s “Magazine Website of the Year;” PEOPLE StyleWatch earned a spot on Advertising Age’s “A-List;” Entertainment Weekly was featured on Adweek’s “Brand Leaders” list, and ESSENCE received an Advertising Age “American Magazine Vanguard Award.” People en Español was featured on Adweek’s “10 Under 50 Hot List” for four consecutive years.

Throughout his 20-year career at Time Inc., Caine has served in various positions including publisher at Teen People, Entertainment Weekly, PEOPLE, the PEOPLE Group, and as president and group publisher of the Time Inc. Entertainment Group. He successfully launched Teen People and PEOPLE StyleWatch, and played an integral role in the relaunch of People.com. Prior to joining Time Inc., he worked at USA Today and J. Walter Thompson.

Caine has been honored with many professional awards including: MIN’s Sales Executive Hall of Fame in 2010, Crain’s New York’s “40 Under 40” (2002); the AAF’s “Advertising Hall of Achievement” and Jack Avrett Volunteer Spirit Award (2004); the AD Club’s President’s Award (2006), and the Time Inc. Presidents Award (1999). He also received the 2010 Distinguished Alumni Award from The College of Arts and Sciences Alumni Association at Indiana University, and was named MIN’s Sales Team Leader of the Year in 2008.

In addition to his professional work, Caine is dedicated to a variety of philanthropic causes. In 2009, he was named Chairman of MusiCares and in 2007, he and his wife started Griffin’s Giving Fund (in memory of their son, Griffin Matthew) to provide specialized children’s books and educational aids to families faced with the illness or death of a child.

A graduate of Indiana University with a BA in Business Communication, Caine lives in New Jersey with his wife and three children.

Jason McCabe Calacanis
Jason McCabe Calacanis
Founder and Chief Executive Officer

Jason McCabe Calacanis is the founder and CEO of Mahalo.com, a website where you can "learn anything." He also founded the Open Angel Forum, which provides entrepreneurs free access to angel investors, and This Week In, a live-streaming video network that also hosts his show This Week in Startups. Most recently he founded the LAUNCH conference, where 40 startups launch in front of 1,000 industry leaders, and the LAUNCH newsletter, which publishes well-researched and honest insights into the startup world. He is an angel investor/advisor to over 20 companies.

Prior to Mahalo's launch, Jason was an “Entrepreneur in Action” at Sequoia Capital, as well as the founder and CEO of Weblogs, Inc., a network of popular blogs that AOL acquired in November 2005. At AOL he was senior vice president and general manager of AOL’s Netscape and Weblogs Inc groups. Jason was also the founder and CEO of Silicon Alley Reporter, which sold its flagship publication to Dow Jones.

Jason frequently delivers keynotes at the world's largest tech conferences (CeBIT, LeWeb, DLD), and he is regularly featured and quoted in major news outlets including CNN, 60 Minutes, The New York Times and The Wall Street Journal.

Federico Casalegno, Ph.D.
Director, MIT Mobile Experience Lab
Director, MIT-FBK Green Home Alliance

Federico Casalegno, Ph.D., is the Director of the MIT Mobile Experience Lab and Associate Director of the MIT Design Laboratory at the Massachusetts Institute of Technology. Since 2008, he is the director of the Green Home Alliance between the Massachusetts Institute of Technology and the Fondazione Bruno Kessler in Italy. He is adjunct full professor at IMT Institute for Advanced Studies Lucca, Italy, and has been awarded an honorary professorship at the University of Glasgow, Glasgow School of Art.

A social scientist with an interest in the impact of networked digital technologies in human behavior and society, Dr. Casalegno both teaches and leads advanced research at MIT, and design interactive media to foster connections between people, information and physical places using cutting-edge information technology. Since 2004, he has also held a position as Lecturer at the MIT Media Lab Smart Cities group.

From 2004 to 2007, he worked at Motorola, Inc., as Technology and Product Innovation Analyst, designing pioneering products, experiences and services for mobile devices. Previously, from 1994 to 2000, he worked at Philips Design on connected communities and new media environments to inform design and product experience planning., Dr. Casalegno holds a Ph.D. in Sociology of Culture and Communication from the Sorbonne University, Paris V, with a focus on mediated communication and social interaction in networked communities and wired cities., He has published several scientific papers in peer-reviewed journals, books and articles. For the Living Memory, connected community project, he was awarded the Best Concept prize by the American Leading Industrial Designers I.D. Magazine, and the Silver Prize Design Concept by the Industrial Designers Society of America (IDSA).

Cameron Clayton
Executive Vice President
The Weather Channel

As senior vice president of product, Cameron leads the teams responsible for the company’s mobile and digital applications, interactive television, consumer applications software, international efforts, and product development for weather.com. He oversees TWC’s mobile product portfolio which includes a full line of multimedia and messaging offerings; as well as download products, such as the No. 1 weather application on Android, BlackBerry, iPad and Palm, and the No. 1 iPhone app of 2009 according to Advertising Age magazine.

Clayton most recently served as senior vice president of mobile and digital applications. Under his leadership, TWC’s mobile product line has become a recognized industry leader and one of the top application developers in any category. Prior to that, he was vice president of business development at TWC, where he was responsible for all distribution relationships for Web and mobile, including all the major wireless carriers and wireless content aggregators. His work has resulted in the widespread availability of products and content from TWC including The Weather Channel mobile download and multimedia offerings.

Clayton joined TWC in 2004 as manager of business development, developing distribution relationships for weather.com®. Previously, he was director of sales and marketing for a regional Internet service provider and a director of business development for MSN in New Zealand.

Clayton is part of the Mobile Marketing Association (MMA) board representing TWC and participates in several other mobile industry groups. A native of New Zealand, Clayton has been in the United States since 2001 and lives in Atlanta with his family.

Michael Collins
Chief Executive Officer

Michael Collins is the Chief Executive Officer of Joule, a leading mobile marketing agency that is part of WPP and has offices in the US, Europe, Asia and Australia. Joule is also the designated mobile specialist agency for GroupM, WPP media investment management group.

As CEO, Michael oversees the day-to-day operations for Joule and has ultimate responsibility for the satisfaction and success of every Joule client. He is also responsible for deploying the resources of Joule’s growing global network and strategic partners to deliver strategic, scalable and measurable client solutions. Michael launched Joule in 2007 and has helped turn Joule into a leading global mobile marketing agency working with many of the world’s best known brands.

Prior to starting Joule, Michael was the US General Manager of Refresh Mobile, a venture capital backed global mobile solutions company that was spun out of T-Mobile. Before that, Michael was a managing partner at USWeb (marchFIRST), the world’s largest e-business consultancy, where he led the Strategic Services Practice. He was also a partner at the Reach Networks, a pioneer in delivering online content and collaboration tools that successfully sold to USWeb. Michael is a graduate of the University of Pennsylvania.

Irwin Gotlieb
Irwin Gotlieb
GroupM Worldwide

Irwin Gotlieb is the Chairman of GroupM, Worldwide the world’s leading full service media investment management company, where he served as CEO since its inception in 2003.

GroupM serves as the parent organization to WPP media agencies including MAXUS, MEC, MediaCom and Mindshare. The focus of GroupM is the intelligent application of scale in innovation, services and trading for the benefit of clients and the GroupM companies.

In 2007, Irwin was named one of the media industry’s top 25 most influential leaders by TV Week magazine, an honor that came only a few months after he was inducted into Broadcasting & Cable magazine’s Hall of Fame. In 2006, New York magazine published “The Influentials,” essentially a roll call of the city’s leading executives in a wide array of industries; Irwin’s name was at the top of the list in the “Advertising” category.” Among his many achievements, Irwin is a three time Adweek/Mediaweek All Star, including a President’s Award in 1997. He is also a double Advertising Age Media Maven honoree and in February 2000 was named as the Media Player of the Year by Advertising Age – the only occasion that this award has been given. He appears regularly on industry panels and makes presentations to both national and international conferences covering the advertising, marketing, and media industries.

His tenure at WPP began in September 1999 when Irwin joined the company as Chairman and CEO of Mindshare Worldwide. He launched MindShare North America by consolidating the media resources of JWT and Ogilvy, thus creating a global entity. In April 2003 WPP established GroupM and Irwin moved into the role of CEO of GroupM Worldwide.

Prior to WPP he was President and CEO of MediaVest Worldwide, a company that he founded in December 1993 which included the former TeleVest and MediaVest units along with the unbundled media resources of DMB&B. The founding of MediaVest represented the fulfillment of a 22-year journey with the company which started when he joined Benton & Bowles in 1977 as Associate Director of Broadcast Programming. He was Vice President two months later. In 1981 he was promoted to Manager of National Broadcast and in 1983 he was appointed Senior Vice President, Director of National Broadcast & Programming. In April 1990 he became Senior Vice President Worldwide Director of Broadcast & Programming.

He started his career in 1972 when he joined SSC&B, Inc., as Manager of Network Relations, becoming Vice President, Director of Network Operations before moving to Benton & Bowles.

Tobin Ireland
Tobin Ireland
Group Director, Commercial Development

Tobin is the Group Director of Commercial Development at Vodafone, responsible for global commercial strategy, new business development and commercial innovation – supporting the commercial team to drive the overall growth strategy. Vodafone is focused on expanding its lead in the global machine to machine (M2M) and m-Pesa (mobile money transfer business in emerging markets) businesses and building new revenue lines in m-commerce (m-advertising, m-couponing, NFC and financial services), m-analytics, m-education, m-health and m-agriculture. Tobin also leads Vodafone's business development function and leads relationships with all major strategic partners in the services and applications space.

Tobin is a Director of Vodafone Ventures and has led investments and sits on the boards of Amobee, Vouchercloud, Finsphere, and Local Response.

Prior to joining Vodafone, Tobin worked at BSkyB / News Corp, AOL Time Warner, and McKinsey & Company and is an active angel investor and advisor in the European digital media industry.

Tobin is married with 2 children, lives in Highgate, London and is a passionate Arsenal fan.

Terence G. Kawaja
Founder and Chief Executive Officer
LUMA Partners LLC

Terence Kawaja is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.

Called the Jon Stewart of investment bankers, Terry is both a recognized expert in the Internet and digital media sectors and also a popular speaker at leading industry conferences, frequently using humor to aid substantive presentations. Terry has a straightforward style and is never afraid to tell it like it is.

Terry graduated from the University of Western Ontario, Osgoode Hall Law School and the Schulich School of Business in his native Canada. He lives in New York with his wife and two sons. You can follow Terry on Twitter at: @tkawaja.

Michael J. Kelly
Advisor / Investor

Mike Kelly is a veteran media executive, advertising industry leader and an expert on digital and cross platform media and advertising.

From 2009 to 2012 Kelly served as CEO and President of The Weather Channel companies, a $4 Billion multiplatform media company. Adopting an aggressive cross platform strategy, TWC consumer usage grew significantly during Kelly’s tenure. Total users/viewers grew to 163 million and customers of all three platforms (Cable, Web and Mobile) tripled to more than 30%. Most pronounced was the growth of mobile. By 2011, mobile web visits grew sharply to 33 million visitors and number of apps downloaded on phones and tablets exceeded 65 million, making TWC a top five mobile company in the United States in traffic and revenue. Overall, TWC has had record revenue and profits over the past 3 years.

Prior to TWCC, Kelly served as a Senior Advisor at Veronis Suhler Stevenson, a $3 Billion private equity fund. He also served on the Board of Directors of several high growth digital media companies including Mediamind, one of the world’s leading digital media services companies. From 2000-2007 Kelly was the President of AOL Media Networks, President of Global Marketing at Time Warner and was co-founder and CEO of American Town Network (ATN), an interactive media company that creates local social networks in thousands of towns. Before establishing ATN, Mr. Kelly had a 17-year career with Time Inc. He was on the launch team of Entertainment Weekly and served as its Publisher from 1996-2000.

Mr. Kelly is an officer of the American Advertising Federation and serves on the board and Executive Committee of The Advertising Council. He is also a founder of The Kelly Gang, a 501c3 organization that benefits grass roots charities.

Joe Kennedy
Joe Kennedy
Chief Executive Officer and President

Joe Kennedy joined Pandora in 2004 following a five-year stint at E-LOAN, where he was President and Chief Operating Officer. From 1995 to 1999, he was the Vice President of Sales, Service and Marketing for Saturn Corporation, which he grew to over $4 billion in revenue and established as the top brand for customer satisfaction in the auto industry. Joe joined the initial start-up team at Saturn, four months after its founding, as a marketing manager and held positions of increasing marketing responsibility over the course of his 11-year tenure there.

Joe holds an M.B.A. from Harvard Business School and a B.S. degree in Electrical Engineering and Computer Science from Princeton University, where he dabbled in music theory and learned to compose his own Gregorian chants. He is Pandora’s resident pop music junkie. Joe has also been playing the piano for more than 30 years, most of which has been spent attempting to master Gershwin’s “Rhapsody in Blue.”

Dhiraj Kumar
Dhiraj Kumar
Global Head, Telecom Vertical Marketing

Dhiraj is the Global Head of Mobile Marketing at Facebook where he is responsible for how Facebook thinks about and works with the Mobile marketers. As head of Facebook’s Mobile marketing industry efforts, his work guides our internal teams on what to build and when, and his team has also done a considerable amount of research into what actually works for mobile marketers in social.

Prior to Facebook, Dhiraj led Nielsen’s telecom advertising business where he built a growing advertising research practice with some of the largest mobile operators. Dhiraj has also worked in telecom industry at companies like Lucent Technology and UTStarcom, building mobile networking system. Over his 15 years career he has worked in roles spanning marketing, sales, strategy, product management and engineering, giving him a unique insight into the intersection of mobile, media and technology industries.

Dhiraj is a regular speaker at key mobile industry events and has presented or keynoted at CTIA, Ericsson Innovation Forum and Canadian Marketing Association among other events.

Dhiraj holds an M.B.A with honors from Columbia University, M.S in Electrical Engineering from University of Minnesota and a B.Tech in Electrical Engineering from Indian Institute of Technology. He is also a supporter of locally grown food and enjoys visiting the Farmer’s Market in Morristown, NJ where he lives with his family.

Wenda Harris Millard
President and Chief Operating Officer
MediaLink LLC

In April 2009, Wenda Harris Millard became President and COO of MediaLink LLC, a leading strategic advisory and business development firm that provides critical counsel and direction to the media, advertising and entertainment industries and to companies and investors that interact with those sectors.

Before joining MediaLink, Ms. Millard was Co-CEO and President, Media for Martha Stewart Living Omnimedia, Inc. She joined MSLO in July 2007 after three years as a member of its Board of Directors. Ms. Millard oversaw MSLO’s media businesses, which include publishing, internet and broadcasting. She was the driving force behind creating cross-platform programs for marketers in TV, digital, magazines and radio.

Before MSLO, Ms. Millard was Chief Sales Officer at Yahoo! where she led the team that drove revenue from $700 million to over $6 billion in six years and was consistently credited as the number one sales organization in the media industry. On an industry-wide level her work at Yahoo! established brand advertising on the web. Prior to Yahoo!, Ms. Millard was Chief Internet Officer at Ziff Davis Media and President of Ziff Davis Internet. Previously, Ms. Millard was a founding member of the executive team at DoubleClick, where she served as Executive Vice President responsible for establishing the DoubleClick brand and overseeing the operations of DoubleClick Media. She also served as President and Group Publisher of SRDS, Senior Vice President and Publisher of Family Circle and Executive Vice President/Group Publisher of Adweek, Mediaweek and Brandweek magazines.

Ms. Millard has received numerous industry awards including the 2011 Oracle Award from Springboard, the 2009 ad:tech Lifetime Achievement Award, the 2007 John A. Reisenbach Award for Distinguished Citizenship, the 2006 “Advertising Person of the Year” Silver Medal Award from the AAF and the 2005 Matrix Award for “Women Who Change the World.” Advertising Age acknowledged her as a “Digital Media Master”—one of the 20 most influential executives in interactive media. She was the subject of a profile by Tom Brokaw as part of NBC’s “Women to Watch” series.

Active on behalf of the advertising industry throughout her career, Ms. Millard is immediate past Chairman of the Interactive Advertising Bureau and former President of the Advertising Club of New York. She has served on the Boards of the Advertising Council, the American Advertising Federation, the Advertising Education Foundation and others. Currently, she sits on the Boards of several emerging media companies as well as on the Boards of the James Beard Foundation and Pop!Tech. She served two terms as a Trustee of Trinity College in Hartford.

Ms. Millard holds an MBA from Harvard University and a BA from Trinity College.

Alex Moukas
Alex Moukas
Chief Executive Officer

Alex Moukas is one of our co-founders. He has been our chief executive officer and a director since our inception in 2000. He previously co-founded, and served from 1998 to 2000 as the chief scientist of Frictionless Commerce, Inc., a privately held, strategic sourcing software provider in Cambridge, Massachusetts, which was later acquired by SAP AG. Mr. Moukas holds a B.S. in Business Administration and Computer Systems from the American College of Greece, an M.S. in Artificial Intelligence from the University of Edinburgh, and an M.S. from the Massachusetts Institute of Technology.

Paul Palmieri
Co-Founder, President and Chief Executive Officer
Millennial Media

Mr. Palmieri has spent the past 17 years building businesses in and around the wireless technology and media industries. As a founder, corporate executive, investor, industry leader and entrepreneur, his work has had a profound impact on the growth of the mobile industry.

As an entrepreneur, Mr. Palmieri has built Millennial Media into the independent leader in mobile advertising and data. He is also well known for his influential role in mobile entertainment and advertising, having led the mobile multimedia business for Verizon Wireless where he served as an executive for five years. His establishment of new and successful business models have been credited with playing a key role in the birth of the now thriving app economy, mobile display advertising market, text interaction, and the mobile game industry.

In 2011, Mr. Palmieri received the American Business Award for Executive of the Year. In 2010, he was honored as Ernst & Young Entrepreneur of the Year for Maryland; Millennial Media was named the top digital media company as the 2010 Overall winner for OnMedia; Millennial Media also won the 2010 American Business Award (the Stevie) for Most Innovative Company. The company has more than 150 employees and is based in the Canton section of Baltimore with offices in NY, London, SF and LA. Millennial Media has raised over $65MM in Venture Capital and its revenues tripled in 2010.

He is active in industry leadership serving as the Global Vice Chair of the Mobile Marketing Association and on the CTIA Wireless Internet Caucus Leadership Council.

Paul received a B.A. from Mount Saint Mary’s College in 1992 and lives in Hunt Valley, Maryland.

Keith Pardy
Keith Pardy
Chief Marketing Officer and Senior Vice President, Marketing
The Weather Channel Companies

Keith Pardy serves as chief marketing officer (CMO) and senior vice president of marketing for The Weather Channel Companies (TWCC). In this newly created role, Pardy oversees all aspects of consumer and partnership marketing for TWCC, pioneers new and diverse revenue opportunities, and oversees the development and execution of enhancing consumer engagement across all TWCC platforms.

Pardy has more than 25 years of experience in global brand development and marketing execution in the consumer packaged goods and technology businesses. Prior to joining The Weather Channel in 2012, he worked as CMO at CX.com, a start-up consumer cloud services company in Palo Alto, CA, funded by Eric Schmidt’s Tomorrow Ventures fund. He also served as CMO at Research In Motion, overseeing approximately 250 employees responsible for brand strategy, consumer and customer insights, digital marketing and more.

Previously Pardy also served as senior vice president of strategic marketing and consumer insights at Nokia Corporation in Helsinki, Finland. He began his career with a long-time stint at The Coca-Cola Company in locations such as Atlanta, Moscow, Sweden, Madrid and London, ultimately serving as vice president and managing director of global brands for The Coca-Cola Company.

Pardy has a master’s degree in business administration from Florida State University and a bachelor’s of commerce with a specialization in marketing management from Dalhousie University in Halifax, Nova Scotia, Canada. He is also a graduate of the Kellogg Graduate School of Management Executive Program.

Jules Polonetsky
Executive Director, Co-Chair
Future of Privacy Forum

Jules serves as Executive Director of the Future of Privacy Forum.

As AOL’s former Chief Privacy Officer and SVP for Consumer Advocacy, Jules was responsible for ensuring that AOL’s users could trust the company with their information and for educating employees about best practices for advertising, content, and product development.

Jules previously served for four years as Vice President, Integrity Assurance, at America Online Inc. The Integrity Assurance team was responsible for a wide range of consumer protection and risk management issues for AOL’s brands (America Online, AIM, Netscape, Compuserve, Mapquest, MoviePhone, Spinner, WinAmp, ICQ, Advertising.com) including privacy, advertising policy, content and community standards, product standards, parental controls, safety and accessibility for users with disabilities.

From March 2000 through April 2002, Jules was Chief Privacy Officer and Special Counsel at DoubleClick, the advertising and marketing technology company that at the time was the largest internet company in New York City. In that role, he worked with DoubleClick clients to institute and police their privacy policies and managed compliance with data protection requirements for DoubleClick subsidiaries world-wide. In his Special Counsel role, Jules oversaw DoubleClick’s government affairs activities and consumer related advertising practices. From January 1, 1998 until he joined DoubleClick in March 2000, Jules served as the NYC Consumer Affairs Commissioner for Mayor Rudolph Giuliani. As New York City’s chief consumer law enforcement official, Jules was responsible for ensuring that all consumer advertising and sales complied with City, State and Federal consumer protection laws.

Jules served as an elected member of the New York State Assembly from 1994 to 1997. From November 1992 through 1993, Jules was a legislative aide to Congressman Charles Schumer and was a District Representative for Congressman Steve Solarz from 1990 to 1992.Jules practiced law in the New York office of Stroock & Stroock & Lavan from 1989 to 1990. He is a graduate of New York University School of Law and Yeshiva University, and is admitted to the Bars of New York, New Jersey, and Washington, D.C. Jules is also a Certified Information Privacy Professional.

Jules has served on the boards of a number of privacy and consumer protection organizations including TRUSTe, the International Association of Privacy Professionals, the Privacy Committee of the Direct Marketing Association, the Children’s Advertising Review Unit of the Council of BBB’s, the Better Business Bureau (NY Region), and the Network Advertising Initiative. From 2000-2002, Jules chaired the CPO Council of the Internet Advertising Bureau.

In 2001, Crain’s NY Business magazine named Jules one of the top technology leaders in New York City.

Jules is a regular speaker at privacy and marketing industry events and has testified or presented as an industry expert before Congressional committees and the Federal Trade Commission.

Jason T. Rowe
Jason T. Rowe
Managing Director, Technology, Media and Telecom (TMT) Group
Goldman Sachs

Jason is a managing director in the Technology, Media and Telecom (TMT) Group. He joined Goldman Sachs in 2002 as an associate in the Investment Banking Division and was named managing director in 2011.

Prior to joining the firm, Jason was a captain in the United States Army, serving with the 82nd Airborne Division and the Ranger Battalion.

Jason earned an MBA from Columbia Business School, where he was a Chazen International Fellow, in 2002. He earned a BS in Engineering from the United States Military Academy at West Point in 1995.

Eric Siebert
Vice President, Global Digital Marketing
Samsung Electronics

Eric Siebert is Vice President of Global Digital Marketing for Samsung Electronics and leads the development of the company’s global internet strategy, digital platforms and marketing capabilities. Prior to joining Samsung, Eric worked for Clear Channel Broadcasting in the role of Vice President of Digital Content and for IBM as Director of Global Marketing Communication. He also spent many years with Unilever in brand marketing and digital marketing roles in both the USA and in Europe. Eric lives in Greenwich Connecticut with his wife and two children.

Greg Stuart
Chief Executive Officer
Mobile Marketing Association

Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past two years, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving the MMA’s core resources, Greg has more than doubled the organization’s revenue, oversees 700+ member companies globally and works alongside top “mobile-first” brands on the MMA Global Board.

The MMA’s position on mobile marketing, “nothing gets marketers closer to consumers than mobile,” is a testament as to why Greg, a proven business builder, is dedicated to developing mobile as the most powerful channel available to marketers.

While Greg is an expert on mobile marketing, his background expands to include both the traditional and digital arenas. He was formerly the CEO of the Interactive Advertising Bureau (IAB), the trade group for interactive advertising and marketing. During his tenure, Greg grew the IAB’s revenue significantly, providing vision and direction to spur the industry to invest $17 billion in Internet advertising, a monumental leap from $6 billion when he first started with the IAB.

With nearly three decades spent in marketing, two of which focused on digital and emerging technology, Greg has worked across the media landscape including roles with Y&R, Sony Online Ventures, Cars.com, Flycast Ad Network and advised two dozen other venture-backed businesses.

In addition to being a member of the National Speakers Association, Greg is an author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.

Industry authorities have awarded Greg for his work as a pioneer in emerging media. In 2006, AdAge selected Greg as part of the “10 Who Made Their Mark” and he is a regular contributor to leading publications such as Fast Company for his views on mobile marketing.

Naveen Tewari
Founder and Chief Executive Officer

Naveen is the Chief Executive Officer, Founder and the man in charge of it all. He has been responsible for the overall vision, strategy and execution of InMobi. His view of the growth of the mobile ecosystem and leveraging InMobi as a key tenet in developing that mobile ecosystem was the foundation stone on which InMobi was built.

Naveen’s journey started with McKinsey & Company where he worked on developing the go-to-market strategy for a large Indian conglomerate, as it entered the telecom sector. He has also worked with the top management of technology companies on various issues. Later, he joined Charles River Ventures (CRV), a top tier VC firm focusing on early stage investing in software and communications. Naveen worked with CRV on developing its India investment strategy. He also worked briefly with a mobile VoIP startup in Silicon Valley. Most recently Naveen was names one of the Top 50 Executives in Mobile Content by Mobile Entertainment Magazine.

Naveen is the Founder and Chairman of a US based non-profit organization, India School Fund (ISF), which has been formed to set up schools in rural India. ISF started in 2006 with only a few Harvard Business School friends and has now grown to have over 50 people across India and U.S.

Naveen obtained his Bachelor’s degree from Indian Institute of Technology, Kanpur (IIT) and has a Masters in Business Administration (MBA) from Harvard Business School (HBS). At HBS, Naveen was the recipient of the “Dean’s Award”, the highest honor for his exceptional leadership and contribution.

David Verklin
Operating Partner
Calera Capital

Mr. Verklin is the former CEO of Canoe Ventures, LLC, a high-profile joint venture founded in 2008 by the country’s leading cable television operators. Canoe enables the delivery of advanced advertising and television technologies via the unification and integration of cable TV infrastructure in the United States.

Prior to joining Canoe Ventures, Mr. Verklin was CEO of Aegis Media Americas, where he was one of the pioneers in the creation of the free-standing media agency business in the U.S. Mr. Verklin brought the media agency Carat to North and South America and quickly grew capitalized media billings to approach $7 billion annually. He reinvented the agency model by integrating on and offline marketing services with the merger of Carat Fusion and Carat USA, which was for a short time the largest fully-integrated on/offline agency in the world.

Mr. Verklin is a recognized media industry leader. During his tenure at Aegis, David authored Watch This, Listen Up, Click Here, a user’s manual for understanding the new media landscape (John Wiley and Sons, 2007), which is still being used as a college textbook.

Mr. Verklin began his career at Young & Rubicam in New York and then helped create Hal Riney & Partners in San Francisco, one of the country’s most famous and awarded advertising agencies, first serving as its Media Director and later as its Managing Director. Under David’s leadership, Riney became one of the largest privately-held advertising agencies in the United States before it was sold to the Publicis Group.

Mr. Verklin was inducted into the Broadcast and Cable Hall of Fame in 2009 and is also a member of the American Advertising Federation’s Hall of Achievement. CableFAX Magazine recently named him one of the 100 most influential people in the U.S. cable television business. He also serves on the boards of the New York Multiple Sclerosis Society, Fast Model Technologies, SocialTyze, and the Grace Farms Foundation.

Mr. Verklin is a graduate of the University of Virginia.

Roundtable Speakers:

Mark W. Addicks
Mark W. Addicks
Senior Vice President, Chief Marketing Officer
General Mills

As Senior Vice President, Chief Marketing Officer, Mark has overall responsibility for the company’s world-class marketing function and its marketing services organization, Gcom.

In his role, Mark has oversight responsibilities for the company’s global brand-building strategy, including its advertising, promotions, PR, design, packaging, online, licensing, and multicultural initiatives. He also oversees some of the industry’s most recognized equity platforms, including Box Tops for Education and the Pillsbury Bake-Off. Mark also has pioneered several cutting edge propriety marketing ventures.

Since joining General Mills in 1988, Mark has held marketing positions with increasing responsibility in both the Yoplait and the Big G cereal divisions. As Vice President of Big G New Enterprises, he led highly successful new product development efforts, including Frosted Cheerios, one of the most heralded product launches in category history. He also produced ground-breaking results as leader of the venerable Cheerios franchise.

Mark was named Vice President of Marketing Communications in January 2000, and led the successful integration of the General Mills and Pillsbury marketing functions in 2001. He was named Chief Marketing Officer in January 2004, and was promoted to Senior Vice President, Chief Marketing Officer in June 2007.

Before joining General Mills, he led marketing communication programs for Anderson, Clayton & Company, a diversified foods company based in Houston. During the same period, he started and managed three entrepreneurial businesses in Houston.

Mark’s work has been widely recognized with numerous industry awards, both for his innovation and marketing expertise. Advertising Age named him one of the top 100 marketers in 1999, and one of the top 25 Power Brokers in both 2003 and 2004. In addition, he has been invited to guest lecture at some of the nation’s leading business programs, including Harvard, Tuck and the University of Chicago.

He earned a bachelor’s degree in government from the University of Texas in 1978 and an MBA from Harvard University in 1988.

Mark resides in Minneapolis.

Michael Bayle
Senior Vice-President and General Manager, Mobile

As the SVP, Bayle works to develop and manage all aspects of mobile strategy and execution at ESPN Mobile, including content production, programming, and publishing on all platforms. Prior, Bayne worked as an executive at both Yahoo! and Microsoft, as well as led global ad operations as the VP of Monetization and Marketing at Amobee. Bayne is also a Co-Founder of Drink Exchange.

Alan Chapell
President, Chapell & Associates
Co-Chair, MMA Privacy Committee

Chapell began his career at a boutique direct marketing agency in Stamford, Connecticut in the early 1990’s. After several years at the agency, Chapell took a sabbatical in Mumbai, India. Upon returning to the U.S. in 1996, Chapell moved to New York City and to Jupiter Research, an Internet research firm focusing on the consumer Internet economy. During his 4-1/2 years at Jupiter, Chapell also attended Fordham University School of Law where he focused on human rights and European Union Law.

Alan is the President of Chapell & Associates, a consulting firm that helps marketers build customer trust through responsible privacy practices. Chapell founded Chapell & Associates in October of 2003. Since then, his firm has helped over 100 media and technology companies craft their privacy and data strategy. He was appointed as privacy ombudsman by the U.S. Trustees Office in many of the largest bankruptcy cases in our nations history; including General Motors and Chrysler. In addition to his work as Vice Chairman of the board of the Network Advertising Initiative, Chapell is Co-Chairman of the Mobile Marketing Association’s (MMA) Privacy Committee, a member of the Digital Advertising Alliance (DAA) advisory board, a member of the World Wide Web Consortium (W3C), International Association of Privacy Professionals (IAPP) and a prolific writer and sought after speaker on interactive marketing topics.

Philip DesAutels
Philip DesAutels, PhD
Chief Information and Technology Officer
Natural Balance International

The interplay between technology and society is complex and often leads to unintended consequences, The challenge business leaders face with technology is not eliminating these consequences, but rather managing them so that their emergent potential can lead to real and lasting business value. Building on 25 years of industry experience managing the interface of technology and society and extensive research into the topic, Dr. Philip DesAutels is a rare mix – a technologist who understands how to enable business value and an entrepreneur who understands how to leverage the transformative power of technology. DesAutels is now focusing his attention energy on building successful mission driven for profit businesses.

DesAutels career has ranged widely from big company to small, from the private sector to the public sector, from for-profit to not for profit, from entrepreneur to intrapreneur. At IBM, he leverage the power of technology to streamline business operations in sales order processing and inventory management to gain tactical advantage over competitors while better meeting customer needs. In the Peace Corps, DesAutels installed some of the first email infrastructure in Central Asia and worked with Mercy Corps International to create a Central Asian micro-credit fund. At John Hancock Insurance, he redesigned the company’s IT organization to help it adapt to the internet revolution. His early work on the work on the World Wide Web led to a research position with the Web’s inventor, Sir Tim Berners-Lee where he helped lead efforts to develop standards for people to people interactions on the Web in areas such as child protection, privacy, trust and security.

As the dotcom boom emerged, DesAutels was recruited to become chief scientist at internet marketing pioneer MatchLogic (which was bought by Excite and then AT&T) where he worked on emergent business development areas including user agents., communities, interactive television, and mobile technologies. He moved to iBelay Venture Capital where he founded and then ran Ereo, a search technology company the pioneered the large-scale use of Web services. This led him to his first stint at Microsoft where he led Web services open standards efforts. Following a sabbatical where he completed a degree in Preservation Carpentry at North Bennet Street School, the nation’s oldest craft school, DesAutels returned to Microsoft to focus on an social mission effort to help students get the technology skills needed to compete in the 21st century job market. His outstanding work led Bill Gates to award him the exclusive Chairman’s Award. Across this varied work history, DesAutels has also worked on a Gates Foundation project to examine the transformative power of Mobile technology in African agriculture, served as advisor to Human Network International, Verite and the University of Massachusetts Library, and found the time to complete his PhD at the Lulea Technical University in Sweden.

Most recently, in his current role as Chief Technologist at Natural Balance International, DesAutels is helping to take the company’s flagship product, the Wonderbag – a clever heat retention cooking device – to international scale in partnership with companies such as Unilever, Shoprite and Microsoft. Much of his work involves leveraging mobile technologies for everything from production management to user registration to post sale digital marketing.

Ben Gaddis
Vice President, Growth and Innovation

Ben Gaddis is VP of Innovation at T3. Ben is an envelope pusher, ever ready to cultivate new ways of solving both known and arising client challenges. His focus is firmly set on the technology horizon, from where he leads the agency's innovation group into emerging applications and media strategies for T3 clients.

His innate ability to precisely pair innovative approaches to challenges helps the agency deliver solutions that are as sensible as they are forward thinking. Ben's technology bona fides were honed crafting search and mobile marketing strategies, first at Omnicom's mobile marketing agency, ipsh, where he was vice president and director of business development, and at TM Interactive, where he helped American Airlines launch its first Mobile initiative and developed enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T.

A frequent industry speaker on mobile marketing, Ben also regularly participates at AAAA and AAF events. He is a contributor to the DigitalNEXT blog on AdAge.com and Mobile Marketing for Dummies, published by Wiley.

Rob Griffin
Executive Vice President, Product Development
Havas Media Group

Rob is the Director of Product Development at Havas Media in charge of driving the agency’s digital capabilities across the network.

He has been at Havas for almost 12 years with an early focus on search and analytics. He now focuses more broadly on providing strategic guidance and leadership across all maturing areas of digital as well as more emerging areas like social and mobile. He strives to balance innovation and specialization within a fully integrated agency offering.

Rob is a digital native having begun his career in 1995 after graduating from URI. After having spent some time pimping web sites to local restaurants in Boston, he begin work with The Laredo Group, and soon found himself in agency land.

Jack J. Haber
Vice President, Global Advertising and Digital
Colgate Palmolive

Jack is Vice President of Global Advertising & Digital for Colgate-Palmolive, where he is responsible for all the Company’s advertising throughout the world, as well as for leading all Colgate digital activities globally, including all channels of digital marketing, and internal applications of digital technologies.

Mr. Haber had been Vice President, General Manager of U.S. Oral Care where he led the U.S. launch of Colgate Total toothpaste and led Colgate’s business to market leadership for the first time in over 35 years.

Mr. Haber joined Colgate-Palmolive in the Corporate New Ventures and Acquisitions Group where he was responsible for the development of new business opportunities for the Company. He then progressed through increasingly responsible Marketing positions in the US and in Europe and in Global Marketing, where he led the development and worldwide launch of Colgate Total toothpaste.

Mr. Haber was chosen as Brandweek Marketer of the Year in 1998, and was also selected as one of Advertising Age’s top 100.

Josh Hartwell
Josh Hartwell
Chief Executive Officer
Mobile Deluxe

With more than a decade of experience in the mobile game industry, Josh Hartwell is the CEO of one of the leading independent mobile game publishers in the United States. Hartwell evangelizes premium casual games on the mobile platform and has been instrumental in the development and publication of titles such as the Solitaire Deluxe® franchise, Curious George, Scooby-Doo Hidden Objects, JAMDAT Bowling, and the Number 1 seller on Verizon’s deck, Big Win Blackjack.

Hartwell defines the company strategy, shepherds partnerships, and leads finance. His leadership has brought Mobile Deluxe several industry firsts in the US, such as the first freemium app on Verizon, the first cross-app shared economy in the US, and the first peer-to-peer viral game replication technology for mobile.

Thomas Labarthe
Thomas Labarthe
Vice President, Mobile Commerce

Thomas is a Vice President at Alcatel-Lucent with overall responsibility for the company’s Mobile Commerce solutions including: Optism™ Permission Mobile Marketing, Media Stores and Mobile Wallet.

He has over 13 years of international business experience in Business Development, Sales, Product and General Management and a proven track record of leading multi-cultural teams. With professional experience in Brazil, France, and the UK, Thomas has developed strong communication and negotiation skills, as well as the capacity to drive teams through innovation and passion.

Thomas serves on the Global Board of Directors of the Mobile Marketing Association (MMA).

Matt McKenna
Founder and President
Red Fish Media

When it comes to mobile strategy and execution, Matt McKenna, Red Fish Media’s founder and president, continues to establish himself as a leader in the industry. He has propelled Red Fish Media to help clientele like Ralph Lauren establish themselves as 2009 Mobile Marketer of the year. His goal of dominating mobile marketing and application space is not just a lofty ambition, it’s a part of McKenna’s daily strategy.

From politics to natural disaster relief, McKenna has overseen Red Fish Media’s diverse clientele through a multitude of successful campaigns. Since the inception of Red Fish, McKenna has partnered with leading businesses, like Google, who turned to Red Fish Media’s services for its Zeitgeist conference. McKenna also helmed Red Fish Media’s involvement with Starbucks text-to-win trivia games. He is responsible for creating and powering programming that allowed the general public to text questions to Secretary of State Hillary Clinton. And when disaster stuck, McKenna and Red Fish Media helped raise millions of dollars through mobile donations benefiting the Haitian relief effort, as well as helping educate the world on how to give via text.

McKenna has helped grow the initial grass roots company into a well-established mobile marketing agency responsible for executing successful national mobile marketing campaigns for brands like Microsoft, Nike, MGM Resorts International, DNKY, Wonderbag, BBC America, Saks Fifth Avenue, Coach, Subaru, Perry Ellis, Mars, Kellogg’s, HP, Anheuser-Busch, Fox News, American Apparel, Mazda, Guitar Center, Heineken, Wrigley, Family Dollar, P&G and many more.

With the increasing popularity of mobile marketing, McKenna’s roles have expanded to include published author and speaker at conferences and industry shows around the world. He has become a go-to expert for the media when it comes to explaining cutting-edge effective and engaging mobile strategies. He is featured in The New York Times best-selling book “Get Rich Click!” and has appeared in a multitude of major publications and several national and international television programs.

In addition to Red Fish Media, the Miami resident, by way of Boston, has a passion for and a background in music. After a successful stint running his own record label and record store, McKenna pursued a DJ career that took him around the world and garnered him spots on top 10 lists for three records he produced and released. McKenna not only credits his musical background for kick-starting his fascination with and forays into technology, but also his undying entrepreneurial spirit.

For more information regarding Red Fish Media please visit their site at www.redfishmedia.com.

Alex Moazed
Alex Moazed
Founder, President and Chief Executive Officer

Alex is the CEO and founder of Applico. Under his direction, the company has grown exponentially into an award-winning mobile consulting and development firm that cuts across all mobile platforms.

Alex is in charge of management and strategic direction for Applico. Alex has worked to bring brands like GM, ABC, Toshiba, AT&T, Ryder and Pearson to the forefront of the mobile landscape. Clients rely on Alex for his experience in strategy, acquisitions and licensing throughout the mobile industry.

His work has been featured in Fortune, CNN and Entrepreneur and he has become a regular on-air contributor for Fox Business News. Alex has a B.S. degree in Business from Babson College.

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