Tom Daly is a member of The Coca-Cola Company’s Global Interactive Marketing team. Since joining Coca-Cola in 2005, he has lead and contributed to many of the company’s highest profile online programs such as the 2006 Winter Olympic Games, 2006 FIFA World Cup and the award winning (and ground-breaking) re-launch of Coca-Cola.com. He’s been actively involved the company’s mobile initiatives (he’s past Vice-Chairman of the Mobile Marketing Association) and currently oversees a diverse range of initiatives ranging 2D mobile codes to worldwide search marketing programs to the company’s strategies and policies for hiring, evaluating and compensating all interactive service providers.
His first professional experience was on the agency side in New York (with creative legend Jerry Della Femina), but for more nearly 15 years, Tom has had interactive focus with leadership roles on the client side at UPS and ING, as well as on the agency side at Circle.com.
From the beginning, Tom’s been a champion of interactive marketing showing an ability to find the early opportunities: Beta customer of DoubleClick, partner with pre-IPO Yahoo!, sponsored cross-platform web/TV content programs with ZDTV, initial funding for cross-media optimization studies with pioneering research firm Marketing Evolution, innovative content licensing program with ING and Time-Warner, and early adoption of mobile advertising networks such as AdMob.








































