Companies bring in CDOs for two reasons: they need to fix a root cause impeding their digital progress or the CEO realizes the organization can’t integrate with the current construct. What might not be expected is that the true measure of a CDO͛’s success is when the role becomes unnecessary. By its nature, a high-functioning digital company does not need a CDO. However, a successful CDO will make digital integral to the strategy, obsess over the customer, build agility, speed, and data, extend networks, and enforce the strategy.