Speed and Scale: Unlocking Digital Value in Customer Journeys (McKinsey & Company) | MMA Global

Speed and Scale: Unlocking Digital Value in Customer Journeys (McKinsey & Company)

April 27, 2018
Submitted by

McKinsey outlines six critical, parallel shifts that combine to make digitization more manageable and predictable in a world that requires this integration. Consistency is key, and it starts with establishing your story. Furthermore, you have to sequence your tech transformation, build talent, create a plan to guide the organization, and track all of your efforts to see what is working and what is not.