Academic Review: Understanding the Common Short Code: Its Use, Administration, and Tactical Elements

September 8^th, 2006

(Revised from July 25^th, 2006)

 

Academic Review

Understanding the Common Short Code: Its Use, Administration, and Tactical Elements

Michael Becker, EVP Business Development, iLoop Mobile, Inc.; Michael Ahearn, Senior Director of Marketing, iLoop Mobile, Inc.

Including editorial contributions from:

Richard Vile, VP Wireless Products, NeuStar, Inc.

Prepared for the Global Mobile Marketing Association
(For more information, or to discuss this article in more detail, please contact Michael Becker at research@mmaglobal.com)

To view the complete Academic Review, please click HERE.