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Marketers are in a unique moment of time, with yesterday’s challenges becoming today’s opportunities. Whether improved transparency, frameworks to protect consumer and brand interests, or initiatives to support quality content, brands have an important role to play in creating and driving forward positive change.
But while we might agree on the destination, questions over how to get there remain: this session will tackle three key ones:
What practical steps could, and should, be taken to help build trust in our industry?
How can we put the consumer back in the driving seat?
And what role should technology play?
We will consider some of the key ingredients to building an open and transparent marketing landscape, and how we can all act to support and protect the digital ecosystem, and the variety of content and ideas it is home to.