industry trends | Mobile Marketing Association

Google Year in Search Report - India

What Google Search Told Us About User Behavior Online in India

 

Spurred by affordable data and smartphones, India is coming online at an unprecedented pace. It’s estimated that by 2020, more than 650M people in India—double the population of the United States—will be connected to the internet.1 As more and more people in India discover the internet and its applications, it's fast weaving into the fabric of everyday life—and a significant portion of the online population is turning to search to look for information and to find answers.

Spanning 11 verticals, the annual Year in Search India report delves into consumer behaviors to uncover what’s top of mind for them and the implications this has for marketers. To find out more download the report. 

 

 

Year In Search Report

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Q4 2011 Mobile Barcode Trend Report

ScanLife releases its Q4 2011 ScanLife Trend Report, which looks at the busiest quarter of the year for mobile barcodes, and draws comparisons between 2011 and 2010. The data in this report was pulled from the ScanLife Reporting Platform; it represents traffic from both two dimensional barcodes (i.e. QR Codes) and UPC barcodes. The report shows that the momentum gained over the last two years shows no signs of abating, with Q4 2011 seeing more scans than all of 2009 and 2010 combined. It also includes data about user demographics, marketer adoption, and media placement.