Haiti | MMA Global


The Mobile Marketing Association (MMA) and its official research partner, Luth Research (www.luthresearch.com), today released highlights from the latest US Mobile Consumer Briefing, a monthly survey of U.S. adult consumers about their mobile marketing behaviors and opinions. Conducted in the aftermath of the devastating Haitian earthquake in January, the new survey shows that text messaging is now the second most common way that U.S. mobile users donate to charities such as those assisting in Haitian earthquake relief efforts.

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The Mobile Marketing Association (MMA) and its research partner, Lightspeed Research (www.lightspeedresearch.com), today announced the release of the latest Consumer Briefing reports into mobile giving in the UK, French and German markets. The studies showed that following the Haiti earthquake, 36% of UK consumers, 23% of Germans and 20% of French donated to the Haitian Earthquake relief efforts. Of all these donors across the three markets, 21.4% had pledged money via text, and 7% by visiting a charitable website from their mobile device.

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