Think Tanks | Page 4 | MMA Global
By using the MarCaps Readiness Assessment developed in collaboration with MMA’s MOSTT, we identified how marketing is going to help grow our business. We invested in new training for our marketers in economic modeling, entrepreneurialism, and storytelling so they can think more broadly about the value they are bringing and identify new opportunities for the business.
Chief Marketing Officer
CVS Health

MATT

Why MATT?

7+ Years of Research

The MATT frameworks and acceleration tools are the result of 7+ years of collaborative research between academics and practitioners

MOSTT

Why MOSTT?

3+ Years of Research

The MOSTT frameworks, tools, and processes are the result of 3+ years of collaborative research between academics and practitioners