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terminology guide

Digital Data Dictionary

Hadoop, RDBMS, SaaS?

Let's face it- data lingo is confusing. That's why we created this handy digital data dictionary to help you, and us, keep track of it all. Master your mobile marketing campaigns by staying up to date on the latest digital terminology.

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MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

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Specialist Group to Develop Industry Guidelines and Standards 
 
New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. 
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