Digital Audio | MMA

TargetSpot Digital Audio Benchmark and Trend Study, 2012

This year’s Digital Audio Benchmark and Trend Study unveils key new insights about the rapidly growing Digital Audio market, and further illustrates the increasing effectiveness of the platform for brand advertisers to reach and engage audiences. Key findings include the growing role of connected mobile devices in facilitating listening, the increase in social interactions while listening, and gains in advertising recall and response rates among Digital Audio consumers.