Speaker Presentations

As shopping has become mundane, more habitual, it’s time to wake up and provide an alternate experience. eBay recently launched a new brand platform to express individuality and push past the sea of sameness. Suzy Deering, CMO of eBay will discuss how marketing efforts have to be democratized and therefore, not a one-size-fits-all approach. It is the consumer’s expectation after all, to be connected in more relevant ways, across each connection point of their own unique journey. As a leader in mobile, Ebay continues to invest in these moments in order to meet consumers where / how they spend their time. Ultimately, while staying true to who eBay is, by helping to celebrate individuality.

Brad Grossman, CEO and Founder of ZEITGUIDE, a consultancy that helps leaders and their organizations stay relevant in the face  of rapid cultural change, will provide us with his insights on how mobile technology is reshaping our consumers, and therefore our businesses.

Through dogged pursuit and massive investment, we’ve created a vast array of features and Stasi-level targeting in mobile advertising. So why do you see the same Final Fantasy promo every 18 seconds in your solitaire app? What will it take to make mobile ads as compelling as they are well-targeted? This session will offer practical mobile marketing solutions brought to life with examples of specific global brands who are leading the pursuit of delivering the perfect mobile moment.

Just as the advent of cable in the 1980s changed consumers’ behavior, the proliferation of smartphones and rise of the social platforms today has revolutionized how audiences consume content. 50% of video is now viewed on mobile making social the new TV. In this session, Ben Lerer, CEO of Group Nine Media will share insights and tips to creating content that works across platforms, how to distribute for maximum engagement and measure success. ​

Most recent MMA SMoX Study Shatters Thinking on Mobile Ad Performance with Optimized Spend of 33% and Increase of 166% in Business Impact. The results are so dramatic that in an unprecedented move, the MMA has agreed to hold back the name of the brand for at least 6 months to allow the marketer a runway for competitive advantage. Be among the first to hear what they know.

The number of virtual reality users is forecasted to reach 171 million by 2018. Early adopters of this technology will have the upper hand and gain an immersed audience interested in their content. And while VR is less forgiving that other media, the opportunity for much higher user engagement is unparalleled. In this session, Brian Seth Hurst, president and chief storyteller for StoryTech® Immersive, will share how VR is transforming how stories are told and consumed, how to determine which experiences to bring to this medium, and ways marketers can reimagine their brand and consumer’s experiences through VR.

Globally, Uber is the largest taxi company but it doesn’t own any cars; Airbnb is the largest accommodation provider but it doesn’t own any rooms; Facebook is the largest content provider but it doesn’t create any content. All of these companies have leveraged disruptive innovation to blindside their competition. Jim Harris, principal of Strategic Advantage and international best-selling author of Blindsided!, answers the key questions: How can you identify the early warning signs? What systems and structures can be put in place to avoid being blindsided? And, knowing all this, how can you blindside your competition?

The proliferation of new and emerging technologies means that marketers must constantly evaluate how technology can be used to create unique brand experiences they wouldn’t encounter in the real-world. Chief Marketing Officer of GSK Consumer Healthcare, Theresa Agnew will walk the audience through their award-winning VR enabled campaign sharing insights into how they used VR to create an immersive and emotional brand experience and how it complemented the marketing mix and added value to its consumers.

Studio 1, Level 1

It’s more challenging than ever for marketers and brands to create meaningful and relevant experiences that align with what consumers really want. With the ever-increasing need to drive scale and reduce cost, brands have struggled to scale their direct—publisher buying, the strategy which many have found to drive the greatest brand results. In this workshop we will bring together brands, agencies and publishers to discuss the best ways to tell brand stories and build relationships with consumers through media.

Studio 2, Level 1

Blockchain is impacting every industry with its transformative attributes, and advertising is next. The future of advertising is secure, verifiable, scalable, and standardized.​ Join Kochava CEO, Charles Manning and Matthew Hrushka of Rosetta Stone to hear how XCHNG will lead the digital advertising revolution and what it means for marketers like you.

General Session Room

Jack and Kam will engage in a interactive session where they share industry benchmarks for mobile engagement success and in-store purchase conversion. They will dive deep into specific examples any digital marketer would want to know about running effective and innovative mobile marketing campaigns.

Session attendees will learn about:

• The state of the mobile industry – Get insights into where the mobile industry is today, and how you can take advantage of where it’s going
• How Chipotle has become a leader in the mobile marketing space by leveraging mobile wallet and text messaging
• How your brand can leverage mobile and integrate these winning methods into your existing marketing strategy.

With the introduction of devices like Amazon's Alexa, Google Home and chat bots on Facebook Messenger and Slack, we are the front-end of another major interface advancement that will fundamentally change how people interact with technology. Like early versions of the web or mobile, you must see what this will become. That said, there is both enormous opportunity and significant risk. Shelby Bonnie will cover what it means at the highest level and how he is approaching it with his new company Pylon ai.

With mobile technology and a consumer that wants to be in control, retailers and brands are faced with the challenge of keeping up in a continuously evolving industry. How do you switch to a mobile-only mindset to match the consumer, ensuring they’re in sync with your brand through all touchpoints? We’ll discuss new strategies and pain points in marketing content, customer acquisition and retention, and brand loyalty with RetailMeNot CMO, Marissa Tarleton.

As the mobile landscape evolves and fragments, brands struggle with the pace of change, the bewildering array of technologies available, and the need to make every marketing dollar count. Innovation doesn’t have to be intimidating and can be attainable and yield big results if you approach it as a PR goal vs. scale or one friction point vs. a whole new product. This session will look at the ​different framings of how the mobile innovation challenge can address the scale imperative, while making innovation achievable.

Innovation and human-centered design should at the core of creating mobile experiences that matter for people. This session will look at how Allstate uses innovative capabilities and a human-centered focus in mobile to better connect with its customers and deliver engaging experiences that add value. The session will also provide one guy’s learnings from the innovation trenches and ten touchstones for future success for consideration as your organization travels on its innovation journey.