This Masterclass, will deep dive into one of the most promising and effective platforms for video advertising - Mobile Gaming apps.
Key takeaways:
• The Media Opportunity Not to be Missed: Discover why India, as the #2 largest gaming market, provides unparalleled potential, with 91% of gamers using mobile. Learn how gaming consumption compares to social media consumption among avid shoppers and your target audiences.
• Creating "Cooperative Formats" for Effective Ads: Master storytelling techniques and innovative creative formats to craft video ads that generate highly attentive outcomes.
• Why an Unexpected In-App Category is So Good at Attention: Learn how integrating ads naturally into gameplay boosts brand engagement and outcomes.
• The Ultimate Guide to Interactivity in Mobile Ads: Get insights from our latest report conducted in collaboration with King's College, Bayes Business School, and Vrije Universiteit Amsterdam, and understand how interactive ads can elevate your brand’s performance.
The opportunity to quantify the value of an Ai driven delivery engine leveraging contextual data.
Derive benchmarks and economic impact projections across MMA Global member case studies.
Session Takeaways -
Spotify ran aground breaking research in India on measuring consumer attention on advertising in India. This session will cover highlights from the research.
In today’s brand context, where instant action is often the primary focus, creativity needs to do more than just entice: It needs to drive results. To make a lasting impact, brands need to go beyond short-term approaches and build a deeper connection with their audience. Enter performance-driven creativity, the art of building long-term brand love and business impact combined! In this panel, we explore how brands can master this art. We dive into how brands can use consumer insights to create compelling campaigns that build meaningful connections. The discussion also covers how authentic storytelling can deliver on long-term success metrics like customer lifetime value and simultaneously deepen emotional engagement to foster enduring brand loyalty and growth.
Key Takeaways:
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We all know how AI has been the talk of the town and the buzzword creating a huge noise in the advertising sector. With in-market solutions available for advertisers, AI is bringing a new revolution, tackling challenges and seizing opportunities for enhanced audience engagement & stronger brand recall. Learn how the AI moment is happening in context and creative with advanced custom-built solutions, delivering personalized ad experiences that drive unparalleled results.
Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes, where you learn through trial and error. India’s digital ecosystem offers the courageous Indian marketer a highly responsive test & learn environment at scale. Learn what the best marketers have learned from their experiments and how that is changing legacy marketing paradigms.
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Marketing Excellence Unplugged in the AI Era" will explore the evolving dynamics of marketing strategy in a world increasingly driven by artificial intelligence. This insightful panel brings together leading marketers and agency professionals to discuss how AI is reshaping consumer engagement, campaign optimization, and brand storytelling. The conversation will delve into practical examples of AI-powered innovation, offering key takeaways on how brands can achieve excellence by balancing technological advancements with creative human insights. Ideal for marketing leaders looking to stay ahead in the AI-powered advertising landscape.
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Join us for a deep dive into the evolving world of digital advertising, fueled by Hybrid’s innovative AI solutions that are shaping the future.
The session will highlight insights from top Smarties India categories and their evolving influence in the marketing ecosystem and promises to be a dynamic exchange of ideas, offering actionable insights for marketers navigating the complexities of modern marketing.
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