He is an MBA from the IIM-Ahmedabad and has worked in Sales, Marketing and Business assignments in a career spanning 28 years.

He has worked with Nestle, Colgate Palmolive, General Electric, HT Media, and Godrej Consumer Products before joining the Aditya Birla Group in 2017. He has had rich exposure across multiple sectors from FMCG, Media to Building & Construction.

currently leads the Marketing function at the $8.5 Billion, Sensex 30 company, UltraTech Cement. UltraTech recently entered to global top 500 list by market cap at $ 40.4 Billion.

He is responsible for formulating the product and marketing strategy, strengthening the premium positioning of Brand UltraTech both and driving profitable growth on the portfolio.

Ajay has a proven record of delivering strong business results in tough competitive markets through strategic thinking, Innovation and strong execution focus.

An award-winning marketer, he was awarded 'Marketer of the Year’ - at the International Advertising Association (IAA) Leadership Awards -2016. After revamping the marketing function, Ajay and his team have received 159+ marketing awards in just the last 4 years at various Indian and Global cross-industry marketing platforms. These include being chosen as the Advertiser of the year and Brand of the year.