Shahana Sen Mishra
Practice Head-CMO Advisory & Marketing Services
Wipro
- Award winning transformation leader across organizations
- Recognized as one of the "Top 10 Women in IT”, multiple years in a row
- Currently leading the CMO advisory and marketing services practice that merges the power of advanced analytics and next-generation AI to deliver cutting-edge marketing strategies and solutions, to customers..
- Specialized in a diverse range of marketing disciplines such as campaign management, marketing automation, customer journeys and digital marketing strategy.
- Pivotal in establishing key units within organizations, driving significant contributions to their top-line revenue, and spearheading digital transformation initiatives that synergize content, data, and technology
- Proficient in product strategy and lifecycle management, enhancing product-market fit
- Experience of handling multiple automation projects, along with implementation of AI accelerators for lead generation & customer experience
- Proponent of using art of communication, science of behavioural insights, along with data driven analytics to maximize customer connect efforts