17+ years of experience across consumer and business insights, marketing analytics, media effectiveness measurement and brand innovation. Consulting with clients across verticals and APAC markets on their Brand Marketing, Performance Marketing and Brand Building needs by deftly combining insights from consumer research, analytics, and statistical modelling.

Spent 8 years at Meta, Singapore in the marketing science function, helping advertisers optimize their marketing investments and prior to that with Nielsen BASES in India and Singapore consulting with Global clients on their innovation strategy.