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Overview
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Speakers
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Register
Impact México Virtual 2021
Agenda
#ShapeTheFuture
Agenda
Wednesday, August 25, 2021
Thursday, August 26, 2021
Wednesday, August 25, 2021
10:30 – 10:40
Warm up
DJ Lis Sikorski
DJ
10:40 – 10:45
Apertura y bienvenida / Opening remarks
Fabiano Lobo
Managing Director LATAM
MMA
10:45 – 11:10
¿Cómo potenciar marcas y negocios en marketplaces? / How to promote brands and businesses in marketplaces?
José Manuel Maceda Vieira
Country Head
Mercado Ads
Rodrigo Martinez Gutierrez
LATAM Retail Director
Levi Strauss & Co.
Marisol García
Client Services Director
UM Worldwide
In Partnership With:
11:10 – 11:35
Nuevas motivaciones del consumidor on-the-go: caso KAVAK / New motivations for the on-the-go consumer: KAVAK case
Ingrid Avilés
México Country Manager
Waze Ads
Joaquín Flores
Global Online VP
KAVAK
In Partnership With:
11:35 – 11:55
¿Cómo alcanzar un crecimiento de tres dígitos utilizando un enfoque basado en datos? / How to reach triple digit growth using data driven approach?
Miguel Caeiro
Head of LATAM
Vidmob
Bruna Exposito
Sales Industry Lead
TikTok
Rafael Borges
Digital & Media Manager
Sanofi CHC
In Partnership With:
11:55 – 12:15
El panorama de la publicidad tras la eliminación de las cookies / The advertising landscape after the elimination of cookies
Mara Fernandez
Associate Publisher & Senior Director
PRODU U.S. Hispanic/ Latin America
Miriam Mendoza
Subdirectora de Comunicación
Nestlé - México
Micaela Jordana
Directora de Marketing de Activia, Oikos y Danette
Danone - México
In Partnership With:
12:15 – 12:35
El futuro de la industria automotriz / The future of the automotive industry
Adrián Enciso
Director de Marketing y Comunicaciones
GM Financial
12:35 – 12:45
Cierre / Final remarks
Fabiano Lobo
Managing Director LATAM
MMA
Thursday, August 26, 2021
10:30 – 10:40
Warm up
DJ Lis Sikorski
DJ
10:40 – 10:45
Apertura y bienvenida / Opening remarks
Thais Schauff
Vice-Presidente de Operações LATAM
MMA
10:45 – 11:10
Machine Learning y Data - el verdadero secreto para la optimización de campañas digitales / Machine Learning and Data - the real secret for optimizing digital campaigns
Jesús Benitez
VP of Expansion
Adsmovil
Cinthya Urbina
Head of Marketing Data
ABInBev
Francisco Reyes
Country Manager México Revenue
Rappi
In Partnership With:
11:10 – 11:35
Estudio MMA Modern Marketing Report México 2021 / MMA Modern Marketing Report Mexico 2021
Ricardo Barrueta
Managing Director Mexico
GFK
In Partnership With:
11:35 – 11:55
El camino más corto hacia una cultura customer-centric / The shortest path to a customer-centric culture
Andres Oliveros
LinkedIn Top Voice, TEDx Speaker, Co-founder
Astrolab
11:55 – 12:15
Caso: #seguimoshablando / #seguimoshablando: Case study
Diego Wallach
CCO
Publicis
12:15 – 12:35
La madurez de los datos del consumidor en marketing / The state of consumer data readiness in marketing
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
12:35 – 12:45
Cierre / Final remarks
Thais Schauff
Vice-Presidente de Operações LATAM
MMA
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