Agenda | MMA

Wednesday, August 25, 2021

10:30 – 10:40

Warm up

10:40 – 10:45

Apertura y bienvenida / Opening remarks

Diretor Executivo LATAM
MMA

10:45 – 11:10

¿Cómo potenciar marcas y negocios en marketplaces? / How to promote brands and businesses in marketplaces?

Country Head
Mercado Ads
LATAM Retail Director
Levi Strauss & Co.
Client Services Director
UM Worldwide
In Partnership With:

11:10 – 11:35

Nuevas motivaciones del consumidor on-the-go: caso KAVAK / New motivations for the on-the-go consumer: KAVAK case

México Country Manager
Waze Ads
Global Online VP
KAVAK
In Partnership With:

11:35 – 11:55

¿Cómo alcanzar un crecimiento de tres dígitos utilizando un enfoque basado en datos? / How to reach triple digit growth using data driven approach?

Head of LATAM
Vidmob
Sales Industry Lead
TikTok
Digital & Media Manager
Sanofi CHC
In Partnership With:

11:55 – 12:15

El panorama de la publicidad tras la eliminación de las cookies / The advertising landscape after the elimination of cookies

Associate Publisher & Senior Director
PRODU U.S. Hispanic/ Latin America
Subdirectora de Comunicación
Nestlé - México
Directora de Marketing de Activia, Oikos y Danette
Danone - México
In Partnership With:

12:15 – 12:35

El futuro de la industria automotriz / The future of the automotive industry

Director de Marketing y Comunicaciones
GM Financial

12:35 – 12:45

Cierre / Final remarks

Diretor Executivo LATAM
MMA

Thursday, August 26, 2021

10:30 – 10:40

Warm up

10:40 – 10:45

Apertura y bienvenida / Opening remarks

Vice Presidente de Operações LATAM
MMA

10:45 – 11:10

Machine Learning y Data - el verdadero secreto para la optimización de campañas digitales / Machine Learning and Data - the real secret for optimizing digital campaigns

VP of Expansion
Adsmovil
Head of Data & e-Commerce Marketing
ABInBev
Country Manager México Revenue
Rappi
In Partnership With:

11:10 – 11:35

Estudio MMA Modern Marketing Report México 2021 / MMA Modern Marketing Report Mexico 2021

Managing Director Mexico
GFK
In Partnership With:

11:35 – 11:55

El camino más corto hacia una cultura customer-centric / The shortest path to a customer-centric culture

LinkedIn Top Voice, TEDx Speaker, Co-founder
Astrolab

11:55 – 12:15

Caso: #seguimoshablando / #seguimoshablando: Case study

CCO
Publicis

12:15 – 12:35

La madurez de los datos del consumidor en marketing / The state of consumer data readiness in marketing

SVP – Head of Insights & Research
MMA

12:35 – 12:45

Cierre / Final remarks

Vice Presidente de Operações LATAM
MMA
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