With intensifying consumer demands and regulatory scrutiny towards a more privacy-first internet, the way how ads will be bought, served and measured online will fundamentally change. The countdown to a world without third-party cookies has begun. To transition to this change responsibly across both the Web and Apps, Google’s Privacy Sandbox has been developing technologies in collaboration with the entire ecosystem that will both protect user privacy and give advertisers the building block tools for new effective solutions. So how big of a change does this entail? Lidia Schneck, Strategic Partner Development Manager in the Privacy & Chrome Partnerships team, will give an overview of the Privacy Sandbox for the Web and on Android, dive into the Ads APIs (interest-based advertising, remarketing/custom audiences, Attribution reporting), share latest updates and discuss how you can prepare now for what will be one of the most disruptive shifts in digital advertising.