Agenda | MMA Global



Wednesday, May 3, 2023

6:00 PM – 6:30 PM

Arrivals & Registration & Networking & Drinks



6:30 PM – 6:45 PM

Welcome Remarks



Executive Chair
MMA Germany
Managing Director
Country Director
MMA Germany

6:45 PM – 7:00 PM

Google's Privacy Sandbox

With intensifying consumer demands and regulatory scrutiny towards a more privacy-first internet, the way how ads will be bought, served and measured online will fundamentally change. The countdown to a world without third-party cookies has begun. To transition to this change responsibly across both the Web and Apps, Google’s Privacy Sandbox has been developing technologies in collaboration with the entire ecosystem that will both protect user privacy and give advertisers the building block tools for new effective solutions. So how big of a change does this entail? Lidia Schneck, Strategic Partner Development Manager in the Privacy & Chrome Partnerships team, will give an overview of the Privacy Sandbox for the Web and on Android, dive into the Ads APIs (interest-based advertising, remarketing/custom audiences, Attribution reporting), share latest updates and discuss how you can prepare now for what will be one of the most disruptive shifts in digital advertising.


Strategic Partner Development Manager, Privacy & Chrome Partnerships

7:00 PM – 7:20 PM

Fixing a Broken Ecosystem


Sharing the idea behind the new joint venture of the European Telco Companies and how this can empower responsible marketing by supporting the digital sovereignty of consumers, publishers and brands.

Managing Director

7:20 PM – 8:00 PM

Panel: Brilliant Mobile Marketing Strategies to Reach Audiences & Ensure Your Financial Products Shine



Head of MarTech, Media & Production
Deutsche Bank
Managing Director, Miles & More and VP Loyalty, Lufthansa Group
Luftansa Group
Vice President Marketing & Communications DACH
Chief Content Officer


8:00 PM – 8:10 PM

Closing Remarks



Managing Director
Managing Director DACH

8:10 PM – 9:30 PM

Networking & Drinks



Our Partners