Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization. 

You will:

1. Learn why one universal MTA solution doesn’t exist and why the best MTA solutions are customized to meet the needs of individual organizations
2. Gain a solid understanding of the marketing use cases that are most relevant to the needs and business objectives of your organization
3. Pinpoint clear criteria to enable quick assessment of those providers that are best able to address MTA challenges head on and provide critical MTA insights