Attribution and the Mobile Marketer | MMA Global

Attribution and the Mobile Marketer

Wednesday, December 9, 2015 - 2:00pm to 3:00pm EST

Watch the Webinar:

Mobile moves fast and the industry has quickly been adopting many tools to measure the impact of mobile media. In the midst of the holiday shopping season, Thinknear looks at mobile's ability to drive customers to the store through the lens of foot traffic attribution. Marketers have several choices in the space and we will look at the differences in approach along with recommendations for any media buyer seeking to understand the impact of a mobile advertising campaign. 

In this webinar, we will: 

  • Provide an overview of foot traffic attribution solutions available to marketers 
  • Highlight the pros and cons of various mobile attribution models 
  • Investigate the impacts of data quality on attribution solutions 
  • Provide a list of key questions for marketers to ask any potential attribution vendor 
VP, Marketing
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