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Friday, February 25, 2022 - 10:00am to 11:00am ICT

With the increased complexity of protecting a brand's image and reputation from threats such as fake news, inappropriate content,.. the importance of Brand Safety has grown exponentially. 

Brand Safety Webinar Series by MMA focuses on assisting marketers in tackling today's challenges by understanding best practices and emphasizing the link between brand safety and performance. 

1) Introduction of Brand Safety
2) Status of Brand Safety Vietnam
3) Top concerns of marketers and publishers
4) Best practice of brand safety

Region: 
Speakers: 
Sales Director
RTB House
Digital Hub Lead - Data Driven Marketing
Unilever Vietnam
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC
Moderator: 
Managing Partner
Mindshare
Watch the Webinar:

Digital Marketing Communications Platform DPIP was established in January 2021 by the cooperation of four associations, namely Turkish Advertisers Association (RVD), Turkish Association of Advertising Agencies (RD), Interactive Advertising Bureau Turkey (IAB) and Mobile Media Research, Marketing and Advertising Association Turkey (MMA), that shape the marketing communication and advertising industry.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Region: 

The theme of MMA 2021 is “Shape the Future of Modern Marketing” under the today context of technology evolving, consumer being more and more tech-savvy, yet socially conscious. Covid Pandemic has make the technology landscape, consumer behavior changes accelerating with much higher speed. The current situation has been forcing us to move faster on organization restructure, business operation reinventing. The technology and marketing technology specifically is the key enabler for organization to deliver this job to be done.

Released: 
December, 2021
File Size: 
2.66MB
Education Section: 
Region: 
Keywords: 

Tuesday, December 14, 2021 - 10:00am to 11:00am ICT

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Region: 
Speakers: 
Head of Business Marketing
Tiktok
Head of Client Solutions Team
TikTok
Head of Key Account Partnerships, Vietnam
Tiktok
Senior Manager Integrated Marketing Communications
Suntory PepsiCo Vietnam
Content Creator
Người Tốt Làm Marketing
Moderator: 
Giám đốc Quốc gia, Việt Nam, Myanmar & Campuchia
MMA Việt Nam
Webinar Sponsor:

The Modern Marketing Reckoner Report 2021 was developed to help businesses move forward and gain leverage in the online marketing industry. It will provide valuable insights on the latest modern marketing strategies, as well as comprehensive coverage on topics including how to plan for post-IDFA mobile marketing strategies, the role of the rising e-sport industry for marketers, cashless society, and the new era of programmatic mobile video advertising.

Released: 
October, 2021
Region: 

Wednesday, June 17, 2020 - 3:00pm to 4:00pm SGT

Click here to watch the webinar on Facebook.

As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever.

Region: 
Speakers: 
Agency Partner Thailand
Facebook
Partner Manager Thailand
Facebook
Partner and CMO
N-SQUARED eCommerce
Webinar Partner:
Watch the Webinar:

Wednesday, April 22, 2020 - 2:00pm to 3:00pm ICT

As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever. 
 
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
 

Region: 
Speakers: 
Business Strategy Manager
Facebook
Head of Solutions
Facebook
Head of Agency, Global Business Group
Meta
CMO
SeoulSpa.VN
Watch the Webinar:
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Released: 
May, 2019