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The Impact of Mobile Signals on the Consumer Journey: A Report By Mobile Marketing Association & RadiumOne

A new report by the MMA and RadiumOne is ready for download, and an essential read for any marketer who is trying to figure out how mobile impacts the consumer journey – and how well other marketers believe they are executing in mobile. In it, you’ll learn:
  • What the top mobile signals are for branding, by vertical.
  • What signals marketers are employing, based on KPIs.
  • How the purchase funnel really works. (Hint: It’s not a funnel.)
  • What marketers feel is their biggest challenge when it comes to leveraging data to improve marketing performance.
Released: 
March, 2017
File Size: 
1.1 MB
Education Section: 
Archive

Kantar IMRB & MMA Smartphone Usage and Behaviour Report India 2016-17 (Oct-Dec 2016)

The last quarter of 2016 shows that mobile internet usage increased by 29%. The strong gains were driven by a number of industry factors like the launch of 4G services, and the impact of demonetization. The Smartphones Usage and Behaviour report from Kantar IMRB & MMA (Oct-Dec 2016) enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. At the same time, it elaborates the role of mobile as an influencer in the consumer’s path-to-purchase.
 
Released: 
March, 2017
Education Section: 
Archive
Region: 
APAC, India
Keywords: 
Mobile Marketing Report India, Smart Phone Usage & Behaviour
Members Only
Attribution
ROI

A SMoX Cross-Marketing Attribution Report

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Released: 
March, 2017
File Size: 
1.2 MB
Education Section: 
Archive

MMA Smarties EMEA Trends 2016 - Millward Brown



View Other Mobile Trends Reports: Global | APAC
Released: 
January, 2017
Education Section: 
Archive
Region: 
Europe

MMA Mobile Yearbook Latam 2016 - Short Version

Iniciativa inédita na América Latina, o Mobile Yearbook 2016 é um hub de conteúdo educativo e inspiracional sobre mobile marketing. Produzido ao longo do ano de forma colaborativa com associados da MMA Latam, apresenta os grandes temas que hoje pautam e movem a comunicação e o marketing nos dispositivos móveis.
Released: 
January, 2017
File Size: 
12.1 MB
Education Section: 
Archive
Region: 
LATAM
Members Only
MMA Mobile Yearbook LATAM 2016

MMA Mobile Yearbook Latam 2016

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Iniciativa inédita en América Latina, el Mobile Yearbook 2016 es un hub de contenido educativo e inspiracional sobre mobile marketing. Producido a lo largo del año de manera colaborativa con miembros de MMA Latam, presenta los grandes temas que hoy pautan y movilizan la comunicación y el marketing en los dispositivos móviles​.
Released: 
January, 2017
File Size: 
53.7 MB
Education Section: 
Archive
Region: 
LATAM

Smarties™ India 2016: Cracking the mobile code

The introduction of ad-tech platforms, big data and the cloud into a mobile-enabled population coupled with the growing adoption of mobile internet in media dark areas have unlocked new possibilities for brands in India. To help marketers understand the characteristics of effective mobile campaigns, Kantar Millward Brown partnered with the Mobile Marketing Association (MMA) on the 2016 Smarties™ Award and examined the drivers that make for truly compelling work.

Released: 
January, 2017
Education Section: 
Archive
Region: 
APAC, India

Being Smart About Mobile Native Video – The New 2017 Guidance Report

Released: 
January, 2017
File Size: 
1.6 MB
Education Section: 
Archive

Smarties™ Vietnam 2016: Winning at Mobile, Winning at Business

The increasing penetration of smartphone in Vietnam presents a wealth of opportunity for marketers to develop impactful mobile campaigns that resonate with their audiences. Kantar Millward Brown partnered with the Mobile Marketing Association (MMA) on the 2016 Smarties™ Awards to understand the drivers that separate winning campaigns from the rest.

Released: 
January, 2017
Education Section: 
Archive
Region: 
APAC, Vietnam

Smarties™ Indonesia 2016: Winning Strategies from Indonesia’s Best-Performing Mobile Campaigns

Smartphones are fast becoming the most dominant device in Indonesia, unlocking tremendous opportunities for marketers to create impactful digital campaigns that resonate with their audiences.

To help marketers understand the characteristics of effective mobile campaigns, Kantar Millward Brown partnered with the Mobile Marketing Association (MMA) on the 2016 Smarties™ Awards to identify the drivers that separate winning campaigns from the rest.

Released: 
January, 2017
Education Section: 
Archive
Region: 
APAC, Indonesia