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Released: 
June, 2016
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56 KB
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Esta es la primera de una serie de materiales educativos que se distribuirán este año con el objetivo de acercar el conocimiento y promover la maduración del mercado de marketing móvil para la industria de la publicidad en América Latina. ¡Buena lectura!
Released: 
June, 2016
File Size: 
7.1 MB
Education Section: 
Members Only
MMA Mobile Report Argentina 2016

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MMA tiene el propósito de reforzar su posicionamiento con sus miembros generando información útil y, al mismo tiempo, la comprensión de las oportunidades del mercado móvil. Centrado en este objetivo, MMA busca de información que ayude a la comprensión del comportamiento de las audiencias, preferencias y perfiles. Descargar el informe para ver 1200 entrevistas con Millenials, Generación Y, generación X y Boomers en el uso de móviles en Argentina.

Released: 
June, 2016
Education Section: 
Members Only
Marketing in a Mobile World: Five Discussion Topics for Companies Wrestling with a World Gone Mobile

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When four hundred marketers, representing $66 billion in media spend, come together to discuss marketing in a mobile world, there are bound to be some major learnings, and that was the case at the Mobile Marketing Assocation’s Marketing Leadership Forum, which was held on May 10 - 11, 2016 at the Crowne Plaza Times Square.

Released: 
June, 2016
Education Section: 
Members Only
Five Things Marketers Need to Know About Mobile Programmatic

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Signaling that the rise of programmatic buying in mobile is equally as dramatic as its ascension in other forms of digital media, the Mobile Marketing Association’s first-ever Automation and Programmatic Forum studied not only its growth, but the ramifications that growth has for mobile. The Forum brought together several hundred practitioners from brands, publishers, agencies and technology providers.

Released: 
April, 2016
Education Section: 
Members Only
Mobile Shopper Marketing Webinar Summary

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In a first-of-its-kind effort to launch an industry initiative, the MMA featured a subject matter expert to enlighten and inspire MMA members who have joined this new program. Walmart’s Senior Director Shopper Marketing, Matthew Parry, offered industry data and his insights on great marketing and great customer experiences, both of which are the primary goals of great brands and great retailers.

The webinar, entitled “Mobile Shopper Marketing and the Impact on the Path to Purchase” covered the following:

Released: 
April, 2016
Education Section: 
MMA Internet of Things Connected Objects Working Group Strategic Framework v1.2

The MMA IoT Connected Objects Working Group seeks to help brands see the possibilities and understand the strategic implications of extending their mobile marketing initiatives through connected objects. 

Released: 
April, 2016
Education Section: 
The Smarties 2016 Official Submission Kit
Released: 
April, 2016
File Size: 
598 KB
Education Section: 
Mobile Application Advertising Measurement Guidelines

These guidelines are intended to cover the measurement and disclosures related to dynamic, inapplication advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating system used to access the advertisement).

Released: 
April, 2016
Education Section: 
Mobile Web Advertising Measurement Guidelines

The Mobile Web Advertising Measurement Guidelines have been developed by the membership of the Mobile Marketing Association (MMA), the IAB (U.S.), and Media Rating Council (MRC) in close collaboration with the GSMA and other stakeholders. Contributors to these guidelines are representative of the key parties in the mobile marketing ecosystem, and include handset manufacturers, wireless operators, ad servers, content providers, agencies, brands and technology enablers.

Released: 
April, 2016
Education Section: