The MMA IoT Connected Objects Working Group seeks to help brands see the possibilities and understand the strategic implications of extending their mobile marketing initiatives through connected objects. 

The mission of the MMA IoT Connected Objects Working Group is to explore the world of connected objects and anticipate how they can transform consumer experiences, keeping the attention on consumer-facing, marketing-centric use cases rather than inward-facing, supply-chain oriented use cases. The Working Group focus will be on pilot projects or schemes with a focus on conceiving and developing a variety of prototypical examples for brands, retailers, and tech enablers to consider and support.